The Tourism Health Benefits Based On The Goal Of Healthy China Strategy

The Healthy China strategy is a national strategy for building a modern socia list country and realizing the harmonious,intergrated development of people’s heal th and economy and society.The healthy China strategy goal is the strategic guid ance and fundamental objectives for the implementation of Healthy China Act.Th e Healthy China strategy advocates strengthening the integration of health and tou rism,leisure,sports,and elderly care industries,and regards tourism as an import ant approach for promoting the big health industry.In recent years,as environme ntal problems and life pressures have increased,the sub-health status of the popul ation is very common.Meanwhile,the coronavirus pandemic has increased people’s concern about health issues,and the linkage between tourism and individual hea lth has attracted much attention from academics and tourism practioners.Health to urism has witnessed increasingly strong social needs as a hot point in tourism ind ustry.An online interview about tourists’ health benefit perceptions from their touris m experience and activities was conducted via Zhihu(知乎),a popular Q&A neti zen community during 2020.9.11-10.11,leading to the formation of a tourism exp erience--tourist wellbeing benefit conceptual framework after three-step coding,c onceptualization,induction process of collected text data,guided by the grounded theory.Man-land relationship theory,therappeutic landscape theory,embodied expe rience theory,and place attachment theory were analyzed and used for the touris m experience-tourist wellbeing benefit relationship hypotheses.Taking Wudang Mo untain as the research site,a face to face,onsite questionnaire survey was conduc ted in Wudang Mountain.Totally 412 valid samples were collected with the valid ity percentage of 92.58.With the SPSS 19.0 software,independent sample T test,variance analysis,rel ated analysis,confirmatory factor analysis and other methods explore the health b enefits of Wudang Mountain tourism experience for tourists.The research conclusi ons are as follows:(1)Wudang Mountain tourism has a positive effect on improvi ng tourists’ health literacy.After traveling,tourists’ basic health concepts and kno wledge,healthy lifestyle awareness,and basic health skills have all been improved compared with those before the trip.Tourism has the greatest impact on tourists’cognition of healthy lifestyles.(2)Wudang Mountain tourism has a positive impa ct on the health of tourists.After tourism activities,tourists have improved signifi cantly in three aspects:physical health,mental health and social health.Tourism a ctivities have the most significant effect on tourists’ mental health perception,foll owed by the level of social health,and finally the level of physical health.(3)W udang Mountain tourism has a positive effect on tourists’ willingness to practice a healthy lifestyle.After tourism,tourists are more inclined to regulate their lives with Taoist health ideology.At the same time,they are also more interested in Wudang characteristic health activities such as Tai Chi.The willingness to learn k nowledge,participate in health activities,and promote health activities has all bee n strengthened.(4)The demographic characteristics of tourists,tourism characterist ics,and local attachment will have an impact on the health benefits of tourists.E ducational background,age,occupation,monthly income,and personality traits in the demographic characteristics will affect different aspects of health benefits;tou rists’ travel motivation,travel times,and stay time will affect the health benefits o f tourists;in addition,the tourists’ place identity and place dependence will also a ffect their perception of benefits.(5)There is path dependence and mutual influen ce between "health literacy-health level-willingness to practice".The paper quantitatively proves that the Wudang Mountain tourism experience can significantly improve the health literacy,health level of tourists and their wil lingness to practice healthy lifestyles.It also verifies the path of influence of tour ists’ health effects,and provides theoretical support and practical reference for the development of healthy tourism in mountainous scenic spots.This study puts for ward the following suggestions for the development of Wudang Mountain health t ourism:relying on the rehabilitation of landscape resources,integrate and reconstr uct the landscape and healthy space,and enhance the local attachment of tourists;focusing on the embodied experience of tourists,forging and upgrading healthy t ourism products and services,and enriching the health benefits of tourists;based on the tourism interpretation system,improve the health service system of scenic spots and guide tourists to carry out independent health management.