Spatial Differentiation Of Domestic Tourism Market In Hainan And Its Tourism Experience Perception Analysis

Today’s tourism industry is in the important period from sightseeing tourism to vacation tourism development,Hainan relying on superior geographical climate,has great advantages to develop leisure tourism,in the future for a long time,the Hainan tourism market will continue to expand,the domestic tourism market space differentiation characteristics in Hainan and Qiong visitors experience perception of Hainan is helpful to promote the tourism marketing.Based on the domestic tourism market in Hainan province as the research object,according to tourism market space structure and the tourism experience theory,using qualitative and quantitative analysis methods to the situation of domestic tourism market space differentiation of Hainan and Qiong visitors experience perception analysis,describes the characteristics of Hainan tourism market space structure and Qiong visitors to Hainan state of perception of tourism experience,and according to the domestic tourism market of Hainan target hierarchy put forward the corresponding optimization strategy,so as to provide a scientific basis for the breakthrough development of Hainan tourism market.In this paper,the spatial structure and spatial distance differentiation characteristics of Hainan domestic tourism market are analyzed by using geographical concentration index and tourist attraction radius.Combined with the consumption structure and consumption behavior of domestic tourists,the domestic market of Hainan is divided into target levels.Through the research,it is found that the geographical concentration index and market concentration rate of Hainan’s domestic tourist source market are small,the domestic tourist source market is relatively scattered,and the market stability is strong.On the basis of the above research,this paper analyzes the domestic Qiong visitors experience perception,respectively,using the factor analysis,cluster analysis and cross analysis describes the six types of the group of Hainan tourism experience perceived status and different tourist market of Hainan "landscape","national culture","leisure sports","cultural activities" four kinds of tourist activities experience sensory evaluation.Based on the analysis of the spatial differentiation characteristics of Hainan’s domestic tourism market and the experience perception state of domestic tourists,this paper puts forward the optimization strategies for the development of Hainan’s domestic tourism market according to the target level division.