Study On The Problems And Countermeasures Of E-commerce Development Of Agricultural Products In Huiyang District,Huizhou City

With the rapid development of the Internet,the penetration rate is rising.Many industries have achieved good development with internet platforms,and e-commerce for agricultural products is no exception.In recent years,e-commerce for agricultural products has been paid more and more attention.Since 2010,the state has continuously issued favorable laws and regulations for e-commerce for agricultural products to promot industry.Huiyang District,as a large agricultural region in Guangdong Province,is very rich in agricultural product resources,but these inherent resource advantages have not helped the upgrading and transformation of agricultural industry in Huiyang District.Therefore,this paper makes an in-depth study on the development of e-commerce of agricultural products in Huiyang District,in order to promote the upgrading of agricultural industry in Huiyang District and put forward t a new circulation system of agricultural products in Huiyang District.Starting from the current situation of the development of agricultural products in Huiyang District,Huizhou City,this paper combines the development of agricultural products,focuses on the analysis of the problems and causes existing ie-commerce of agricultural products in Huiyang District,and corresponding development countermeasures.This paper first combs the relevant concepts and theoretical basis of e-commerce of agricultural products,then sorts out and summarizes the overall development of e-commerce of agricultural products in Huiyang District,and finds out some prominent problems encountered in the development of e-commerce of agricultural products in Huiyang District in this way,mainly including: imperfect infrastructure,insufficient cognition of trading subjects on e-commerce of agricultural products,low degree of agricultural standardization and branding Lack of ecommerce talents,imperfect construction of logistics system,etc.Through sorting,this paper finds out the following reasons: firstly,the investment in infrastructure construction is insufficient;Many farmers in Huiyang District are not interested in developing e-commerce because of the influence of traditional ideas;the main producers in Huiyang District do not pay much attention to the establishment of local agricultural product brands;As it is close to the Pearl River Delta,there is little talent return,and there is a lack of counterpart e-commerce professionals for agricultural products;Finally,the planning and construction of e-commerce logistics services in Huiyang District is also relatively backward.In view of these problems and their causes,through literature research and field investigation,this paper puts forward countermeasures and suggestions to promote the healthy and orderly development of agricultural product e-commerce in Huiyang District of Huizhou City: first,increase government support;Second,strengthen the construction of network infrastructure;Third,improve the understanding of the main body of e-commerce transactions;Fourth,strengthen the construction of agricultural products standard edition system;Fifth,cultivate e-commerce talents of agricultural products;Sixth,strengthen the construction of agricultural products logistics system.