Study On The Influencing Factors Of Inbound Tourism In Sanya

Inbound tourism scale is an important index that directly reflects the overall competitiveness of a country in the international tourism market and a factor that affects the distribution of inbound tourist flow and regional competitiveness.Under the construction of Hainan International Tourism Island and Free Trade Port,the development of tourism in Sanya has been supported by relevant policies,tourism supporting facilities and tourism management system have been improved to a certain extent.However,there are still many deficiencies in the development of inbound tourism,such as the late start of tourism development,the insufficient development and promotion of tourism products,the not-so-high quality of tourism reception personnel,the serious hidden dangers of tourism safety,the lack of characteristics of hotel accommodation and so on,which lead to the low development of inbound tourism.Through comparative analysis between the development level of Sanya inbound tourism and the relevant data of the main tourist-generating countries and regions,this paper studies the factors affecting Sanya’s inbound tourism and puts forward specific paths and strategies for the development of Sanya’s inbound tourism market,thus promoting the prosperous development of Hainan’s inbound tourism and the construction of Hainan’s Free Trade Port.Due to the diversification of tourism market demand and people’s increasing material and cultural life needs,tourism has become a way for people to relax,entertain and relieve pressure.With the continuous development of Hainan Free Trade Port construction,Sanya,as an international tourism city,has set much higher and more comprehensive service requirements for its tourism development,especially for inbound tourism construction.As an intangible commodity of cross-border consumption in service trade,inbound tourism is equivalent to the export in international trade and is affected by price,exchange rate,consumer income level and other factors.Therefore,the exploration of the influencing factors of Sanya’s inbound tourism is conducive to clarifying the favorable factors and limiting factors of tourism service export trade at the theoretical level,and enriching the achievements of the influencing factors on inbound tourism and providing decision-making basis for the accurate development of the inbound tourism market.