Study On The Influence Factors Of Inbound Tourism And The Countermeasures Based On Spatial Econometric Model

Inbound tourism,as an important part of the three major tourism markets(inbound tourism,domestic tourism and outbound tourism),is one of the important ways to solve employment and earn overseas exchange.It is conducive to enhancement of the popularity and international influence as well.Inbound tourism also plays an important role in promotion of international cultural and Non-governmental exchanges,expansion of opening to outside word and mutually beneficial economic and trade,which promotes the international image.Although the number of inbound tourism has a fluctuant increase in our country,international market of entry tourism has a certain decline.In addition,the tourists of inbound tourism market is too concentrated,which Hong Kong,Macao and Taiwan compatriots always account for the main body status(proportion are more than 75% per year),while there is a small overseas tourist market share.Affected by the global financial crisis in 2008,the inbound tourism market share fell.Therefore,it is essential to analyze the current situation of the inbound tourism market in our country deeply and to identify the main influencing factors of the customers of inbound tourism.This paper first defines the related concepts of inbound tourism and analyzes the current situation of inbound tourism in China in recent years.In the past,the influencing factors of inbound tourism mainly focus on the local economic situation,traffic conditions,tourism resources,location conditions and regional reception capacity and other factors.In this article,based on it,environmental factors will be taken into the scope of consideration combined with the actual situation.In accordance to the research on influential factors of inbound tourism among domestic and overseas scholars,this article determines the research influence factors index analyzes the main influence factors of the inbound tourism based on the classical demand theory and investigation report,and qualitative analysis of the main factors affecting inbound tourism in China.Previously,the inbound tourism research methods in China are mostly Double Logarithmic Model,Gravity Model,grey correlation analysis,Affinity analysis.In this paper,first Moran's I will be used to analyze the distribution of inbound tourism in different years.Then the main factors of inbound tourism in China are analyzed by the Spatial Lag Model,Spatial Error Mode and OLS method.empirical research.The study found that the main influence factors of the demanding of China's inbound tourism market are external economical openness,regional economic development,tourism resources and convenient transportation.Furthermore,there is obvious positive spatial effect in China's inbound tourism according to the spatial autocorrelation and spatial distribution patterns of inbound tourism in China by using global,local,scatter and LISA clustering graphs.According to the research conclusions,this paper puts forward the corresponding recommendations of the inbound tourism policy and provide a theoretical basis for national tourism administration policy and tourism business decision-making.In accordance to the analysis of the status quo of inbound tourism,it shows that there is a rising trend of China's inbound tourist number and international overseas exchange income.Foreign tourists are mainly concentrated in Asia,Europe and America,to reach more than 90% of international tourists.Male tourists accounted for about 65%,age groups are mainly concentrated in the 25-44 years old and 45-64 years old age,accounting for 80% above of male tourists.Tourists between 25 and 44 years old prefer to fancy and stimulating experience tourism activities,while tourists between 45 and 64 years old focus more on business and junket tour.More than 50% tourists come to China for sightseeing leisure,meeting,business.The consumption structure focused on long-distance transportation,merchandise sales,accommodation,entertainment and sightseeing of these five areas,whose proportion is more than 75%.The analysis of the spatial evolution of inbound tourism shows that the spatial distribution of overseas tourists in China is obvious.The first and second gradient is mainly in the eastern coastal provinces.The third gradient is mainly located in the middle and northeast of the northeast.The fourth gradient is concentrated in the west of China,whose number of inbound tourists is low.Overseas investors' inbound tourism generally shows the low spatial pattern of eastern high-west.There is a clear positive spatial autocorrelation in the global scope of China's inbound tourism,and the spatial autocorrelation tends to decrease after 2013.The spatial correlation is large,and the high-high region is concentrated in the eastern region and low-low regions are concentrated in the western region.The high-high regions are less than those in the low-low regions.As the year increases,there are low-high and high-low areas.The results show that the influencing factors of inbound tourism are the degree of overseas economy opening,the degree of regional economic development,the richness of tourism resources and the convenience of transportation according to the empirical study on the influencing factors of inbound tourism.Finally,this paper puts forward the countermeasures to promote regional tourism integration,build a new pattern of tourism opening,promote regional economic construction,integrate local tourism resources,speed up the transportation base of China Facilities construction and other aspects of countermeasures and suggestions through the analysis of the status quo of inbound tourism,the evolution of inbound tourism space and the influencing factors.