Research On The Influencing Factors Of Shanghai's Inbound Tourism

With the development of globalization,all walks of life are in a state of continuous development.Among them,inbound tourism,which is in a rapid growing trend,has aroused widespread concern.By learning from experiences from other countries,Shanghai mobilizes the its resources fully,and produces a satisfactory answer sheet in the inbound tourism.However,the tourism industry has its own characteristics.The development of the inbound tourism depends on the continuous consumption of outer people.As an international metropolis,Shanghai is relatively extroverted.As a result,the inbound tourism in Shanghai is greatly affected by the world economy,In order to raise the level of development of Shanghai's inbound tourism,we must study the factors that affect Shanghai's inbound tourism.The research process of this article is as follows.Firstly,the author puts forward the related theory of inbound tourism;secondly,summarizes the research of domestic and foreign inbound tourism and event tourism in detail,and then based on the data provided by Shanghai Tourism Yearbook and other data,draws charts to analyze the characteristics about the development trend of Shanghai's inbound tourism in the past fifteen years.Combining these characteristics,concludes the influencing factors of Shanghai inbound tourism qualitatively.Finally,carries on the quantitative analysis.This paper collects various economic and non-economic data about Shanghai's inbound tourism from Shanghai Tourism Statistical Yearbook,which came from 15 source country in the past 15 years,then combines these economic and non-economic variables,empirically studies the influencing factors of Shanghai's inbound tourism.In the empirical study,excludes the insignificant variables,completes the building of the model.Using the results of the model to show the various factors influence Shanghai's inbound tourism to what extent.The results of this paper are as follows.The quantitative international financial crisis has no significant effect on Shanghai's inbound tourism,while other variables are significant.Among them,the tourist population,tourist GDP per capita,Shanghai CPI,Olympic Games and Shanghai tourism reception capacity,have a positive correlation with the inbound tourism.Shanghai GDP,World Expo,SARS and other countries' exchange rate have a negative correlation.Finally,through the empirical research results,this article puts forward suggestions to government and Enterprises on the inbound tourism in Shanghai to ensure that Shanghai's tourism industry can develop better.