| With the continuous progress of science and technology,people rely more and more on e-commerce.The rise of e-commerce platform has become an important part of today’s society with the needs of society.Many people have been used to and good at using e-commerce shopping.As an important part of it,the rise of e-commerce platform itself brings about the intensification of competition,and competition brings about the competition for its core resources,namely customers.This paper takes the customer management optimization project of EMS express fresh mall carried out on the EMS express fresh e-commerce platform as the research object.This project is an attempt of the super fast fresh mall to use big data technology to empower its own customer management,which is of great significance to the platform itself.In addition,this project is also the first time that the post adopts the joint project system to carry out such analysis projects that directly affect production,which is of great significance.At present,the project has been carried out for half a year,but the project quality still fails to reach the level to be expected during the project approval period.Various problems emerge in endlessly,and it is urgent to use project quality management means for improvement and optimization.Through in-depth investigation and research,this paper uses relevant quality management theories and tools to analyze and improve the project,and uses fish bone diagram,Pareto Diagram,PDCA and other tools to analyze.It has initially formed a set of quality improvement plan for EMS fast fresh mall customer management optimization project,which has been applied in the second half of last year and achieved good results.This paper aims to use research theories and tools to put forward quality improvement plans through relevant research,improve project quality,and summarize the research work of analyzing problems and putting forward plans,hoping to provide reference value for enterprises in the same research field. |
