Research On The Factors Affecting The Development Of Inbound Tourism In Guizhou Province And Its Countermeasure

Inbound tourism refers to the tourism activities of non-local residents to the country for less than one year.As one of the three major tourism markets,inbound tourism can not only bring foreign exchange income,promote employment,drive the development of related industries and enhance the international image,but also play an important role in promoting regional economic growth.In recent years,inbound tourism in Guizhou Province has developed rapidly and its contribution to the economic development of Guizhou Province has been continuously highlighted.However,the development of inbound tourism is also faced with certain challenges,such as the overall level of development is not high,affected by many factors and restrictions,basic implementation and service quality need to be further improved.This paper takes Guizhou Province as the research object,combines its own development with domestic and international,and adopts methods such as literature research,induction,quantitative analysis and qualitative analysis to summarize and analyze related influencing factors of inbound tourism to Guizhou.From the perspective of inbound tourism destination(Guizhou Province),source country,and interaction between source country and destination,seven main source countries of inbound tourism in Guizhou Province and nine cities and states in Guizhou Province ranked top in comprehensive ranking were selected,and the panel data econometric model was established.The economic level of the country of origin,international relative exchange rate and favorable major tourism emergencies have a significant impact on the development of inbound tourism in Guizhou Province,and have a positive promoting effect.It shows that the economic development level,international exchange rate and favorable major tourism emergencies are the influencing factors of inbound tourism development in Guizhou Province.The economic development level,the number of travel agency employees,the number of star hotels and the number of scenic spots in the 9 cities and prefectures of Guizhou Province have significant effects on the development of inbound tourism,and all of them have positive promoting effects.It shows that the economic development level of Guizhou province,the number of employees of travel agencies,the number of star hotels,and the number of scenic spots are the factors affecting the development of inbound tourism in each city and prefecture of Guizhou Province.In order to further improve the development level of inbound tourism in Guizhou Province and realize the improvement of the quality and efficiency of inbound tourism development,it is necessary to strengthen the guiding role of the government and form a multi-party linkage mechanism including the government,enterprises and industry associations.Improve the competitiveness of enterprises and service quality,expand the overseas customer market in various ways and channels;Improve the service level of tourism informatization,strengthen the construction of the whole industry chain of tourism service system;We will make full use of and integrate regional natural and cultural resources to realize intensive and optimal utilization of resources.To promote the development of inbound tourism to a higher level and higher quality in Guizhou Province.