Research On The Design Of Training System For Sales Staff Of Shengan Insurance Company

The rapidly expanding insurance market encouraged the prosperity and advancement of the financial industry and led to increasing competition.The competition among insurance companies has gradually evolved from the original market scale to a diversified competition based on business quality and comprehensive quality of the sales force.As the business volume of insurance companies has continued to grow,the quality of the internal sales force will play a vital role in the performance of insurance sales.The level of knowledge,working ability and quality of policy followup services of sales staff in insurance companies can directly affect customers’ evaluation of the company,which in turn affects the reputation of the insurance company.One important module is training and development in the management of human resources and has a significant guiding role in organizational development and performance target completion.Improving the sales force training system and completing various training tasks is an important way for insurance companies to achieve high-quality development.Therefore,the construction work of sales force training system should be included in the important strategic planning of insurance companies.In the actual process of training work,a variety of reasons lead to the poor effectiveness of each training,sales staff expertise is not in place.These problems are very likely to produce sales personnel to customers sales misleading and other violations,will causes adverse effects.The choice of this company since the purpose of the research is based on three primary reasons: First,Shengan Insurance Company has a large number of sales staff,the sales force has grown rapidly in recent years,internal turnover of sales personnel is high,and the difference in staff quality is clear,so this study is representative.Second,the sales staff training work of Shengan Insurance Company is not targeted,not enough support work for the career development of the sales staff of the insurance company,the sales staff’s own goals failed to effectively integrate with the corporate goals,resulting in the company’s current sales staff training work has produced some problems,these problems will hinder the development of the company.Third,the company’s current training work has not formed a system,and needs to be designed and studied in all aspects of training to make it a complete training system,with the aim of providing some support and guarantee for the improvement of the company’s overall level of activity in the future,and to achieve continuous optimization of the training mode for sales personnel at all levels.In this paper,we analyze the current sales staff training work of Shengan Insurance Company,firstly,we study and analyze the current situation from the company’s sales personnel training system,using the interview method to discover issues in the company’s training activities;secondly,through the questionnaire survey method,we conduct research on the training needs of sales staff,combining the company’s development goals with the actual needs of the sales staff and the company’s overall planning.Secondly,through the questionnaire survey method,we will investigate design and organize the implementation of the training program from the needs of the sales staff,their ranks and the overall planning of the company,and control the key aspects of the training work;again,through the development of training evaluation standards,improve the training evaluation process,etc.Finally,we provide safeguards for the construction of the sales force training system of Shengan Insurance Company from the perspectives of organization,system,security and technology so that training work can be done smoothly in many ways.In this paper,we take the opportunity to address issues arising from current sales staff training work of Shengan Insurance Company and improve the company’s training system,this is not only conducive to the expansion of the company’s sales staff team,but also to improve the overall quality of employees,but also can make it an object of study for other insurance companies to learn from and provide ideas for them to build their own training system,and the results of the study will be conducive to maintaining the good image of this company at the public level.The results of the study will help maintain Shengan Insurance Company has a good public image and promotes the sustainable and stable development of the insurance sector.