Optimization Of Scenario Marketing Strategy Of Internet M Company

In the context of Mobility,the number of Mobile users in China is approaching800 Million,and with Media boundaries constantly being broken,O2 OMarketing will enter the situational Market.The relationship between consumers,Market information,and context is becoming increasingly close.Compared to traditional internet competition in terms of traffic and access,O2 O platforms,which Mainly rely on Mobile internet terminals,compete in terms of "scenarios".An era of scenario driven consumption patterns is driving the Marketing landscape of the entire society.Situational Marketing has become the Most important and important sales Model for Mobile internet terminals and platforms.The success of its Marketing strategy and application has a direct impact on the platform’s traffic,brand,sales,and revenue.M Company is a Major enterprise in creating a Mobile network environment in China,and is the largest online tasting O2 O life service platform in China.The products and services it provides have had a huge impact on Chinese consumer behavior,and gradually formed a consumption concept centered on "barter".Compared to other industries such as Didi and Ctrip,M Company’s evaluation services are More comprehensive and have strong development potential for situational Marketing.It is one of the earliest enterprises to apply situational Marketing on the O2 O platform.The thesis takes M company as the research goal,and Mainly analyzes the problem and optimization of its situational Market.Firstly,the definition,types,characteristics,and application fields of situational Marketing are sorted out and analyzed,and the application Mechanism and Main Methods of situational Marketing in the Mobile internet era are summarized.From this,the current situation of the development and application of situational Marketing in the O2 OModel,as well as the use Mechanism of situational Marketing in life service platforms,and the functional characteristics of situational Marketing in the Mobile internet era are discussed in detail.Subsequently,this article collates the evaluation information of M Company,using PEST analysis,Porter’s Five Forces Competitive Model,SWOT analysis,and other Methods to comprehensively analyze the external conditions,industrial background,advantages and disadvantages,opportunities,and challenges of using situational Marketing in M Company’s evaluation.Based on this,I analyzed the development status and problems of situational Marketing using M Company,and conducted a questionnaire survey on user experience.Finally,I drew some questions about M Company’s situational Marketing.Based on the characteristics of the internal and external environment of M Company,in order to address the above issues,the article reviews the scenario Marketing for M Company from the following four aspects: optimizing the business ecosystem,stimulating the new vitality of core businesses,expanding the breadth and depth of Marketing,and enhancing profits and business Models.At the end of the article,the corresponding implementation guarantees for this strategy will be explained.