Research On Expanding The Tourism Function Of Beautiful And Livable Villages

The report of the 19 th National Congress of the Communist Party of China proposed the strategy of rural revitalization and pointed out the need to organically integrate rural tourism and rural construction.In addition,the goal of building beautiful and livable villages is the fundamental task of promoting the construction of a new socialist countryside,promoting urban-rural integration and development,and creating beautiful and livable villages.Based on this,the livable environment of villages and tourism construction should promote each other and coordinate development.However,there is currently relatively little research in the academic community on the functions of livable environments that are suitable for tourism.Most studies separate livability from tourism,and research on the construction of villages that are both livable and suitable for tourism needs to be strengthened.This article takes Yutang Village,the Longhu Mountain Scenic Area in Yingtan City as an example.Based on the successful experience of expanding the tourism function of beautiful and livable villages in China,and through careful on-site research and face-to-face interviews,we deeply understand the basic situation of Yutang Village and conduct a preliminary analysis of its overview and tourism location.We propose five strategies for expanding the tourism function of Yutang Village,which are to rely on the advantages of the scenic area and jointly develop village tourism products;Utilize livable advantages to create rural ecological tourism destinations;Excavate village culture,shape village tourism characteristic brands,optimize customer source markets,and stimulate the vitality of tourism market entities;Innovate marketing tools to enhance the tourism attractiveness of Yutang Village.The study provides a research basis for the expansion of tourism functions in Yutang Village and other counties and cities’ beautiful and livable villages’,and thus plays a certain reference role in promoting the construction of’beautiful and livable villages’ in China to a new height.Creating a livable and livable living environment can help promote the integration and development of rural construction and rural tourism,comprehensively improve the rural living environment,promote the construction of beautiful rural areas in the new era,and assist in the implementation of rural revitalization strategies.