Research On The Development Strategy Of Health Tourism In Hechi City Based On RMP Analysis

The report of the 20 th National Congress of the Communist Party of China once again mentioned "promoting the construction of a healthy China"."Healthy China" was once again emphasized as a national strategy.Health tourism ushered in historical development opportunities at the national level.With the continuous improvement of people’s material living standards and the impact of the COVID-19 in the past three years,people’s demand for health care is constantly upgrading,and tourism concepts and behaviors are changing imperceptibly.Health tourism has become the choice of more and more people and has developed into a new tourism industry.As the first prefecture-level "World Longevity City" in China,Hechi City has unique advantages in health tourism resources and ecological environment,and has a very broad development prospect.In this context,how to promote Hechi City to seize the major historical opportunity of the vigorous development of the health care industry,transform the resource advantages into industrial advantages,and further accelerate the transformation and upgrading of the tourism industry has become a more urgent issue.This paper mainly focuses on the health tourism resources,markets,and products of 11 counties(districts)in Hechi City.Supported by the RMP analysis theory,comprehensive analysis and research have found that there are currently problems in the development of health tourism in Hechi City,such as excessive development of tourism resources,insufficient integration of market development,and lack of organic planning of tourism products.Based on the actual development status,the reasons for these problems are carefully analyzed,Drawing inspiration from the successful models and experiences of health tourism development in other regions,relevant strategies for the development of health tourism in Hechi City have been proposed in a targeted manner.The main development strategies include: in terms of resource utilization,clarifying the basic principles of resource utilization,improving the integration of health tourism resources,and focusing on creating traditional Chinese medicine health tourism;In terms of market development,clarify the basic principles of market development,expand external market customer sources,guide orderly and healthy development of market development,and improve the level of professionalism in the industry;In terms of product development,we should enrich the connotation of tourism products,build the entire chain of health tourism industry,increase resource packaging planning,cultivate new growth points for the longevity and health industry,and innovate tourism route products.