On The Countermeasures Of Rural Tourism Development In Longde County In The Context Of Rural Revitalization

Based on the new stage of development,the Party Central Committee bears the overall situation in mind,calmly responds to unprecedented changes in a century,focuses on the health of people,orderly responds to the COVID-19 infection epidemic and promotes high-quality economic and social development,which promotes the steady progress in the modern socialist country.Rural revitalization,as an integral part of a modern socialist country,must closely follows national strategies and implements relevant tasks.Rural tourism,as an important starting point for rural revitalization and a powerful measure to promote the construction of modern agricultural system,has also ushered in new opportunities for rapid development after the optimization and adjustment of COVID-19 infection prevention and control policies,which will become one of the main driving forces for rapid tourism market recovery.Although rural tourism in Longde County started relatively late,rural tourism is still one of the important industries in the county.Thanks to the high attention paid by the county Party committee and government,rural tourism in the county has achieved certain achievements and plays an important role in driving industrial upgrading and increasing people’s income in the fight against poverty through scientific and reasonable planning,detailed and feasible measures,and strong supervision and implementation.Several villages have been rated as “National Key Village of Rural Tourism”,“China’s Most Beautiful Leisure Village” and “National Famous Tourism Village”.Under the background of the current rural revitalization strategy,this thesis summarizes some concepts and theories involved in rural revitalization and rural tourism by reviewing literature,explores the relationship between rural revitalization and rural tourism,analyzes the development status of rural tourism in the county,conducts market research through questionnaires,analyzes the development status by applying SWOT,summarizes and learns excellent and successful experience from other areas.It is believed that the development of rural tourism in the county can hardly do without four main factors,which are respectively the government,local farmers,tourism enterprises and tourists.In terms of government,it is necessary to do a good job in top-level design,facility support,brand building,talent training,publicity and marketing;with regard to tourism enterprises,it is necessary to improve scientific management,guidance and upgrading,training,and innovative publicity;in respect of local farmers,it is necessary to stimulate motivation,share dividends,discover culture,and renew themselves;as to tourists,it is necessary to improve service feedback and get more sound suggestions.It is hoped that this thesis will help the County break the bottleneck of development and promote rural revitalization by developing rural tourism as soon as possible.