Research On The Development Strategy Of Wufengshan Forest Park In Dazhu County

Wufeng Mountain Forest Park in Dazhu County is located in Dazhu County,Sichuan Province.It is a ’ National Forest Park ’ approved by the Ministry of Forestry(now called National Forestry and Grassland Administration)in 2002.In 2016,the park was awarded the ’ National AAAA Class Tourist Attraction ’ and became a well-known national forest park in the southwest.As one of the most important boutique scenic spots in Dazhu County,the construction and development of Wufeng Mountain Forest Park has been highly valued by the county party committee and county government.However,with the continuous upgrading of China ’s tourism market competition,the development of Wufeng Mountain Forest Park is facing many problems and challenges.It is of great practical significance to conduct in-depth and detailed research on the development strategy of the scenic spot for the sustainable development of Wufeng Mountain Forest Park.Nowadays,in order to promote the further development of scenic spots with high quality,Wufeng Mountain Forest Park is actively exploring how to make full use of its own superior resources to do a good job in the future development of scenic spots.However,through field research and questionnaire survey analysis,it is found that there are still many problems in the development of the park,mainly in the following aspects :First,the tourism product structure of Wufeng Mountain Scenic Area is not reasonable enough,and there is a lack of core tourism products with the characteristics of Wufeng Mountain Forest Park for future development.Second,at present,the tourism elements of the scenic spots are not perfect enough,and various tourism development elements that can meet the high-quality development of the scenic spots have not yet been formed.Thirdly,the exploration and thinking of the development path of scenic spot managers is not mature enough.There are some problems in the publicity of scenic spots,such as inaccurate positioning,insufficient intensity,and weak brand awareness of scenic spots.Fourth,the infrastructure construction of the scenic spot is lagging behind,especially the traffic construction inside and outside the scenic spot,which is far from meeting the future development needs of the scenic spot.Fifth,the people ’s government of Dazhu County,where Wufeng Mountain Forest Park is located,faces Wufeng Mountain Forest Park in personnel,finance,technology,publicity and other aspects support for future development is not enough.This paper summarizes the current research status of tourism development related theories of forest park scenic spots at home and abroad,and makes full use of STP theory,PEST theory and 7P theory to analyze the development status of Wufeng Mountain Forest Park in Dazhu County.According to the results of theoretical analysis,the preliminary conclusions of the development of Wufeng Mountain Forest Park are drawn.Then,through the actual investigation of the current development status of the park and the situation of visiting tourists,the problems and causes of its current development are further analyzed.Finally,based on the results of theoretical analysis,practical investigation,expert interview and questionnaire survey,this paper puts forward the current tourism product development strategy of Wufengshan Forest Park and a series of specific measures such as how to improve tourism elements,cultivate tourism brands and strengthen publicity and promotion,and gives reasonable suggestions to relevant subjects,so as to solve the difficulties faced by Wufengshan Forest Park and make full preparations for future development.The conclusions and suggestions of this paper on the development of Wufengshan Forest Park have a certain degree of universality,which can provide reference and guidance for the research and development of similar tourist attractions.