Publicity: The Legitimacy Of The Party Leadership Construct

Propaganda is the legitimacy-building of party's leadership, which is decided by the characteristics of propaganda and party's leadership:on the one hand, as a special political phenomenon in the communist states, party's leadership origins from "party's ideal", but not from "state's institution", mainly includes three forms of governance immediately "managed rule,justice-oriented rule and legislative rule", and has three forms of legislative sources immediately "performance recognition,value recognition and Legal recognition"; on the other hand, as one mean of information communication, Propaganda is the process of human's purpose, which has the flexible characteristic that makes legal and ideology included, and the inclusive characteristic that makes it can switch freely. Propaganda contains two parts:one is propaganda's strategy, which is the beginning of the legitimacy-building of party's leadership and the answer of "what to Propagandize"; the other is propaganda's mechanism, which is the implement of the legitimacy-building of party's leadership and the answer of "how to Propagandize". From the research about the Communist Party of China, we can find out that propaganda's strategy and propaganda's mechanism of the Communist Party of China will change according to the national strategy in different periods:in the period of revolution, CPC mainly adopts the revolution-oriented propaganda's strategy and the propaganda's mechanism of "party-army type"; in the period of nation-building, CPC mainly adopts the propaganda's strategy around the ideology and the propaganda's mechanism of "party type"; in the period of reform and opening-up, CPC mainly adopts the propaganda's strategy around the effectiveness and the propaganda's mechanism of "party-state type"; in the period of post reform and opening-up, CPC mainly adopts the propaganda's strategy around the justice and the propaganda's mechanism of "party-society type".From the research of this paper, one can get two conclusions:one is that propaganda must work closely around the party's leadership, and the other is that the changing of party's leadership must lead to the varying of propaganda.