Studies Of China's Rural Sports Development And Innovation Under The View Of Urban-Rural Overall Planning

As a developing country with1.3billion people, China has her most population in the rural areas. Rural issues had always been paid great attention by the Chinese Comunist Party (CCP) and the central government. Rural Sports issue is one of the main contents of the rural cultural constructions as well as an important aspect of rural material and spiritual, civilization constructions."The views of the CCP Central Committee and State Council on Further Strengthening and Improving of the Sports in the New Era" released in2002pointed out clearly that the policy was to "focus on regional sports in both urban and rural area development, to increase support for the development of rural sports, to further develop and refine Chinese rural sports development planning and policy, to seize the historical opportunity of the new socialist countryside construction, and to promote rural sports facility constructions, therefore, to meet the needs of the new public cultural development in rural areas in China". As an important part of sports business in China, rural sports development is now a major focus with many tough issues. Since the reform and opening movement from the late1970' s, comparing to the rapid development of urban economy and rapid modernization in the cities in China, the vast majority of China' s rural areas had been far left behind both economically and cultually especially in the sports development. Thus, the establishment of a compatible rural sports structure has become an important task.Summing up years experience in urban-rural relations in China, the CCP for the first time clearly anounced "the overall planning of urban and rural economic and social development" as a new innovative strategy in the16th CCP National Congress report."Tounify urban and rural economic and social development, to build modern agriculture, to develop the rural economy, and to increase farmers' income, are the major tasks of building a moderately prosperous society". The2007State Council officially approved Chengdu and Chongqing to set up the experimental zones as the examples of comprehensive urban and rural reform with the goals of "promoting the comprehensive structural reform in various fields." The Third Plenary Session of the CCP national meeting also emphasized the development of an integrated urban and rural economic and social system, in which, an important part of a new socialist countryside construction is to strengthen rural-based society, compulsory education,health, and other public infrastructures.Based on the social background as mentioned above, this study systemically analyzed the problems in the rural sports development through the years;and probed the impact of the internal and external environmental changes on the rural sports development in the new era. Therefore, we tried to come up with suggestions on how the rural sports business can survive and make furter development in today's complex, dynamic, and ever changing environment, with respecting the reality of the huge difference between the current urban and rural sports development. The full text is divided into five chapters:Chapter One introduced the study background, research status, main ideas, and study methods; Chapter Two reviewed the courses of the rural sports development and the characteristics of different rural sports development periods; Chapter Three analyzed the core tasks and the difficulties in overall planning of the urban and rural sports development as well as related issues in the process; Chapter Four presented the value of reconstruction and development of the rural sports business, discussed the management systems of the rural sports development and corrsponding implementation processes, with the focus on balancing and coordinating the interests of related parties; Chapter Five made suggestions on promoting the rural sports business innovation under the vision of urban-rural overall planning strategy.