Research On Formative Mechanism Of School-running Characteristics Of Universities

With the growing trend of internationalization, popularization and marketization of higher education, many universities in China have gradually sponsored a"Lost"and the plight of"convergence"misunderstandings. How universities run their characteristics so as to promote rapid, healthy and sustainable development of universities has become widespread concern of the higher education sector and the entire society. Practice has proved that school-running characteristics have been the University's lifeline for the survival and development, and that has become a world trend of higher education. Research on school-running characteristics not only helps promote China's university reform, but helps China's University of circumvent seek personal development and constantly improve the quality.The dissertation mainly from the perspective of the organizational system, integrating use of organizations, systems, management, economics, education, statistics and other disciplines theory, a theoretical research and empirical research combined, qualitative and quantitative research combined, systemic and typical research combined, based on the two dimensional analysis of the organization and system of universities, puts forward the concept, features, functions and effectiveness formation process of school-running characteristics, as well as main factors affecting the formation of school-running characteristics and different preferences of main interest entities.Thus,the dissertation has constructed a relatively complete and rigorous theory system of school-running characteristics'evolution from the initial construction on the whole.Based on the analysis of the evolution of university social functions in the history, as well as combing the literature about school-running characteristics, the dissertation explains that school-running characteristics is relatively stable and unique development approach and organizational characteristics, which must serve the organization's mission, goals and tasks and develop or change itself through the course of the long-term environmental and social interaction. At the same time, the dissertation presents that the formation process of school-running characteristics is not only the process of"harmonious coupling", but also the process of"interaction inside and outside". The process of the former is mutual coupling of the"Designing and Optimization"control mechanisms and the"dynamic of change"mechanism of evolution, the process of the latter is the building process under the conditions of internal and external analysis of universities, combining strategic planning with positioning and classification of universities.In the above on the basis of qualitative research, through a questionnaire survey, multivariate statistical analysis and R statistical software applications, the dissertation discusses the main features of school-running characteristics, as well as main factors affecting its formation. At the same time, the author has constructed the main utility function of the different interest entities, and stressed that the different preferences of the different interest entities must be concerned during the course of the formation of school characteristics in order to enhance the economic ration of construction characteristics.Based on theoretical analysis and empirical analysis, in order to promote the formation of school-running characteristics, the dissertation concludes disciplines development strategies, image recognition strategies and integrated marketing communication strategies, and lastly proposes some policies and proposals.