Research On Formation Mechanism And Enhancement Of Competitive Advantage In University

The 21^st century is competitive century, and competition is the reality that most social organizations can't slide over. with the whole environment of higher education changing in china. the competition between universities is aggravating, which has been neglected in a long time. how to face the challenge and survive the competition becomes strategic problem that contemporary university must think.The research on University competitive advantage isn't assumption, which is the outcome of competitive environment. it can help university find the advantage and disadvantage in the developing process and enhance its' performance to analysis the growing problem with the angel of competitive advantage.Academia has been focusing on the corporate competitive advantage and getting a lot of achievements, but there isn't much study on the university competitive advantage.only in recent years, can the competitive advantage theory be applied in high education. Therefore, based on the research circumstance, this dissertation analysis many academic papers in order to make up the formation mechanism of universities' competitive advantage and find the methods to enhance universities' competitive advantage. this dissertation starts from the concept of competitive advantage and explores the source and path of universities' competitive advantage in the sequence of theoretical analysis, empirical analysis and solution analysis. Specifically, this dissertation research three main problems:(1) This dissertation researches the basic concepts of universities' competitive advantage, which including definition, feature and framework of universities' competitive advantage.(2) This dissertation researches the formation mechanism of universities' competitive advantage, which includes the source of universities' competitive advantage---core competence, formative phase of universities' competitive advantage and the influence core competence exerts on universities' competitive advantage. (3) Based on theoretical and empirical analysis,this dissertation researches how to enhance universities' competitive advantage.In the research, this dissertation utilizes not only theoretical analysis, but also statistic analysis in testifying the theoretic conclusion. by means of the research, this dissertation gets three new conclusion:(1) Universities' competitive advantage is the position where university surpasses other universities in the competition of contesting stakeholder's acceptance; universities' competitive advantage has the key characteristic and common characteristic. key characteristic is academic characteristic, and common characteristic includes extending characteristic, special characteristic, complex characteristic and sustainable characteristic; performance is framework of universities' competitive advantage, and universities' competitive advantage is framed on performance.(2) The source of universities' competitive advantage is core competence, which consists of absorbing-resource abilities, allocating-resource abilities and transforming-resource abilities. The essence of core competence is the routine composed by regulation and culture; the formative phrase of universities' competitive advantage is divided in three phrases, which is competitive inferiority, competitive equilibrium and competitive advantage; this three kind of abilities in core competence influence universities' competitive advantage by means of performance.(3)University can enhance competitive advantage by improving absorbing-resource abilities, allocating-resource abilities and transforming-resource abilities in their own path.