Study Of Tourism Public Service System

Since the reform and opening policy was adopted 30 years ago until now, Chinese tourism industry has achieved tremendous growth. In 2009, China's State Council issued The opinion of the state council thon the development of tourism, China highly made clear that "the tourism development being a strategic pillar industries" from the national strategy aspects, indicated that the tourism industry in our country has an important position. Moreover, compared with the world tourism, our tourism industry is increasing, according to the forecast that China will take the place of France, Spain and the United States, and will become the biggest travel destinations by 2020. The development of tourism is in fact the development of public service system; the public service system level is a sign of tourism development. However, at present, Chinese tourism of the construction of public service system is far behind in the development of tourism and the public service system in China, still has not yet been established, there is still great gap to the goal the develop Chinese tourism industry into a strategic pillar industry and a strong tourism economy in the world.Travel is increasingly becoming an important way of leisure and an important residents living content. Recently, Chinese travel consumer has been changed from the way of traditional tourism from sightseeing to leisure vacation and the way of flexible consumption, all this for the development of new requirement are raised. In addition, the tourism consumption obviously has the second consumption characteristic, if the tourists satisfied with their tour consumption spending not depend on the consumption of products, but based on the satisfied with consumption in daily life. Thus the especially service for the special service system are required to establish, which the public service system is. However, nowadays, our tourism sector does not establish a perfect system of public services, tourism depends on the public service system for tourists travel service, but the public service system is not divided into the crowd, so for the tourists, increased their time, money, and other travel costs. At the same time, the views of the tourism industry also made people more satisfied with the modern service industries". Therefore, indicated that China establishes a public service system is the realistic requirement. The study based on the tour of the public service theory, and its theoretical, and further explore the public service system theory with theoretical frame and practice path to analysis the public service system, establish the public service system and combine the development of Yunnan province, for microeconomic research of how to build the public service system. The choice of taking Yunnan province as a study case is due to its tourism development is the window of Chinese tourism development, has typical representative. Moreover, Yunnan province located in the southwestern border of China, belongs to the undeveloped economic areas, the public service system construction of Yunnan province, could give out our country's public service system problems.This research mainly consists of three aspects:Firstly, theories study. In order to resolve what the public service system is and set up basis of the theoretical study by through the theory of public services, clear the nature of the public service, the tourism industry and the tourism consumption, define connotation of the public service and the public service system; Secondly, study of Chinese tourist public service system. The study from macroscopic level to resolve the public service system how to build and what the basic framework is; Thirdly, take Yunnan province as a microeconomic study case of the public service system, and provide a practical sample for Chinese public service system.