Study On Logistics And Supply-Chain Model Of Fresh Agricultural Products In Shandong

Logistics of agricultural products linking production and consumption,not only can solve the problem of the effective supply of agricultural products, but also can better fulfil consumer demand, and in turn guide the development of agricultural production. In recent years, the quality and safety, the cost of fresh agricultural products is very tough, the central government pays more and more attention to the circulation of agricultural products. How to build efficient Logisties and supply-chain model of fresh agricultural product, reduce logistics losses and costs, improve food security, improve the efficiency of fresh agricultural products is an urgent problems. Shandong province is China's agricultural province, logistics capacity of fresh agricultural product is large. To analyse the current situation and existing problems, to promote the development of Logisties and supply-chain of fresh agricultural products, and to take safe and efficient Logisties and supply-chain model, have become an urgent task in construction of Shandong modern agricultural practices.In this paper, using the theory of economics, management, supply chain management, game theory, and sociology etc, introducing the case analysis method, principal component analysis method, cluster analysis method, game theory method and other scientific methods, study Logisties and supply-chain model of fresh agrieultural product in Shandong. For the theoretical research scholars draw on theories and methods, can make up for lack of existing research, rich related research; To provide reference of the level of awareness and scientific decision-making related business subject and management subject engaged in the logistics and supply chain, to provide scientific reference for decision-making policies of government to develop agricultural products circulation.In the grasp of domestic and international study trends and the basis of the existing research literature, by collecting a large number of statistical data and related field investigations, the paper analyses the current situation of Logisties and supply-chain model of fresh agricultural product in Shandong. Then study the formation mechanism of Logisties and supply-chain model of fresh agricultural product, discuss the path and the motivation of evolution. On this basis, study the construction and optimization of Logisties and supply-chain model of fresh agricultural product in Shandong; the empirical analysis for model choice of the 17 cities; Integrating research results, to present policy recommendations and safeguards, for government policy to provide programs and basis. Paper has made the following findings and conclusions:First, the motivation and key factors of logistics model are summarized into three categories: supply push, demand pull and induction of the external environment. Supply-push factors include systematism of production organization; systematism of Brokers and logistics service providers; farmers'choice of wholesalers, cooperatives and companies etc. Demand-pull factors include the individual demand trends; safety and quality demand changes of agricultural products (safety and quality distribution channels of agricultural products). Induction of the external environment is the acceleration of urbanization process, urban development and population aggregation caused development and changes of supermarket and farmers market, and then created impact to Logistics of fresh agricultural products.Second, along with the social and economic development, logistics and supply-chain model of fresh agricultural product gradually evolves from the lower form to higher form. There are two forms in this stage: transaction-based logistics form and service-oriented logistics form (both virtual transactions), Logisties and supply-chain model represents logistics model evolution from transaction-based logistics form to service-oriented logistics form.Third, according to the characteristics of fresh produce markets and distribution channels, the key of logistics and supply-chain model of fresh agricultural product is to determine the implementation subject of supply-chain management. Through the inspection of operation mode of fresh agricultural products, this study suggests that there are three main subjects to exercise supply-chain management of fresh agricultural products in current: processing enterprises of agricultural products, the wholesale market, supermarket, logistics and supply-chain model of fresh agricultural product based on the core business is the inevitable choice to ensure the healthy development of China's agricultural industry, This paper build and optimize Logisties and supply-chain model from the formation, properties, upgrade, and cases of the leading enterprises (processing enterprises) dominated model, the wholesale market dominated model and supermarket dominated model.Fourth, the choice of model is not only based on the quality and safety, cost and other factors, but also based on the regional industry characteristics and regional location. This paper bases on development theory of Logisties and supply-chain model of fresh agricultural product about the core business,application of principal component analysis, logistics development of the cities in Shandong is evaluated, applied cluster analysis ,the cities in Shandong are carried out , the choice of model of different cities in Shandong is analysed, produce position and development direction of Logisties and supply-chain model of fresh agricultural product for different cities in Shandong.Fifth, this paper construct integrated index system of Logisties and supply-chain model of fresh agricultural product in Shandong. According to the principle of selection of indicators and selection methods, review of relevant literature, Index system is established in four areas From the logistics supply capacity, logistics operation quality, logistics service quality, the estimate of core enterprise. Index system includes four sub-systems, 63 indicators.