A Study Of Method And Practice In Tourism Planning Of Sustainable Development Of Lushan Scenic Spots

Tourism has become one of the newly-emerging industries nowadays, which aredeveloping fastest and have most developing potential. In particular, it takes up an importantposition in the existence and development of scenic spots. However, with the rapiddevelopment of tourism, a series of problems turn out such as resource, environment, economyand society and other aspects. The existence and upgrading of these problems has a strongimpact on the sustainable development of tourism of Lushan scenic spots. Consequently, it isan urgent subject to conduct research on method and practice in tourism planning of scenicspots for the sake of sustainable development.Based on the sustainable development, the present thesis is concerned with the currentresearches of tourism planning of scenic spots; it elaborates upon complex adaptive systemtheory; it establishes the evaluation index system of sustainable developmental capability ofscenic spots tourism of Lushan; it puts forward the integrated planning method set in thecomplex adaptive system background, guided by the idea of hehe "harmony and integration"; itintroduces the public participating theory and constructs the planning method model, from theperspective of benefit co-existence, with the complex adaptive system being the background,by means of planning and integrating and taking public involvement with tourism planning aspractice measures.Furthermore, in order to realize humanistic concern, this thesis carries out a number ofquestionnaires in relation to questions such as tourism market, residents' willingness to transfer,residents' tourism perception and tourists' satisfaction and so on, and it adopts the followingstatistical methods such as hierarchical analysis, chief component analysis of seven-scale testand ASEB grid analytical method and cell code houses and so on. Last of all, based on theevaluation of current sustainable development situation of Lushan and integrated with researchand analysis results of tourism resource, tourism market, tourism capacity and the tourismdevelopment, with reference to the method and ideas of integrative planning model ofsustainable developmental Lushan scenic spots, the thesis makes integrative planning ofspecific programs such as the tourist production, tourist commodities, tourist image marketing,tourist management system, tourist environment and a forestation and so on. As a consequence,this realizes the organic integration of the methodology and practice of tour planning. Throughthis research, the main conclusions are arrived at as follows:1. The Lushan scenic spots has not run very well during 1990～2000 in terms of the harmonyof sustainable development and the unsustainable developmental state has been dominantfor years; the industrial construction is monolithic, lacking the support from the first industry and the secondary industry, and therefore tourism is subject to be affected andconstrained by accidental incidents; problems have been highlighted such as touristresource exploitation and environment protection.2. The tourist resources of Lushan are characterized by rich variety, high level, withsuperfine, 4-class and 3-class spots taking up a high percentage. And it's marked forwatery area views and cultural landscape views. All these features listed above stands fora greater developing potential. Strategy of "hills-rivers-lakes" is proposed and theintegrative consideration of scenic spots and tourist resources of outer areas are taken soas to promote the harmonious development of large system of Lushan scenic spots.3. The source of tourism markets at home is made up of first-class market, consisting of themarket circles of Nanchan, Shanghai, Beijing and Tianjing, Shenzhen and so on; Second-class market represented by Hunan, Henan, Hebei, Sichuan, Guangxi, Shanxi, andShan'xi and so on; and the third-class of other provinces. The first-class tourist source ofoverseas markets mainly consists of market center of Hong Kong, Macau and Tiwan andso on, and oriental market center around Japan and South Korea; the second-class marketconsists of western market center such as USA, Australia, France, Italy and so on. Andthe third-class markets are the rest market centers, The majority of tourists to Lushan areteachers, students, managers and employees in factory and business, ranging from 15 to45 years old and with their salaries ranging from 500 to 2500 RMB. The main means oftransportation are railway and road and the main aim is tour. The tourism expense of mosttourists ranges from 500 to 1000 or from 1001 to 1500 RMB. Most of them stay here for2 days. Most of them prefer to go sightseeing on their own. Most tourists get to knowLushan through their friends or colleagues and most of them choose the traditional spots.Most tourists spend 200-300 on shopping.4. Tourists are satisfied with the natural landscapes of Lushan scenic spots, but they are lesssatisfied with the quality of accommodation equipment, the offering of touristinformation, the assistance of foreign languages, quality of the night life, shoppingchances and the food and they show disappointment in the participation and experiencingin the tourism products. It is suggested to focus on the participation and experiencingwhile developing and integrating tourism productions.5. The managerial system of Lushan scenic spots is complex so that it is suggested that,guided by hehe "harmony and integration", the policy of seeking common points whilereserving difference should be taken, establish tourism management committee afterreorganizing the staffs in each managerial sections so as to be altogether responsible forthe development and management of the scenic spots. It is suggested to establish tourismcoordination and supervision committee. According to the questionnaires results of residents, and on the basis of properly dealing with the problems of residents'transference, it is suggested to actively encourage community public to cooperate in thedevelopment of harmonious community and scenic areas by means of organizing tourismtask groups, associations and so on.6. It is necessary to integrate the existing resources, organize syndicate company and bymeans of community cooperation actively promote the famous brand of hexie "harmony"of the tea in the Lushan scenic spots in order to finally realize the one-line service ofproducing, providing and selling in the end.7. In order to enlarge the overall tourism image and influential popularity of Lushan scenicspots, the thesis proposes the basic idea of tourism products integration, tourism lineintegration, and marketing integration and makes an elementary plan of holding "the firstNational Summit Forum of Harmonious Scenic Spots". Moreover, from the perspectiveof public participation, the thesis integrates the measures of the supervision andevaluation method of Lushan scenic spots' tourist resources and environment protection,and the stage goal of human resource development. And it integrates the major designconsidering some afforestation and sight environmental problems by means of additionintegration and subtracting integration.8. Because the modeling method based on the complex adaptive system is of greatsignificance for solving the existing problems, the thesis provides us a brand newplanning methods and practice platform and it is of theoretical and practical significancefor promoting the sustainable development of Lushan scenic spots.