Research On The Theory Of Firm Strategic Management Based On The View Of Corporate Entrepreneurship

With the development of times and advancement of the society, the waves of globalization is coming, as well as entrepreneurship. The growth of entrepreneurial enterprises not only promotes the local economic growth, but also improve the local society and economic structure. As Peter Druker thought, entrepreneurial enterprises have been becoming the engine of modern economy.With the development of entrepreneurship in the world, more and more scholars begin to realize the importance of entrepreneurship, which was in golden stage in last 80's. Entrepreneurship began to be the focus of internal researchers in 1990s of 20 century. Some questions were found by the authors in the course of literature review and related theories. First, the focus of foreign research is on the relationship between entrepreneurial strategy and performance, seldom giving consideration to the objective property of entrepreneurial orientation. Second, environment, behaving as the third variable between the entrepreneurial strategy orientation and performance, moderating the relationship between the two variables. The environment is uncertain in the stage of transaction. So, the research is significant between the entrepreneurial strategy orientation and performance via environment according to the local empirical data.In order to solve the problem, this paper sets up the comprehensive model, that is entrepreneurial factors- entrepreneurial strategy orientation-corporate performance according to literature review and empirical research is made via the enterprises in this area. AMOS is used to analyze the hypotheses according to the 144 questionnaires and partial hypotheses are passed and at the same time the validity of the model is also passed according to the results. Some conclusions are drawn from the model: first, the resources have great impact on the strategic orientation, which shows that compared with new ventures, mature enterprises have the resources advantages. If controlled properly, the resources will promote the success of new ventures. Second, opportunity recognition is one of the important factors drawn influence on entrepreneurial strategy orientation. This paper gets the results that opportunity recognition capability is positively related to entrepreneurial strategy orientation; prior knowledge is essential for a firm, and an entrepreneur with advanced knowledge and experiences will promote the entrepreneurial strategy orientation or negative effect will be made. Third, team support is positively related to entrepreneurial strategy orientation. In mature enterprises, great risk will be shown in the course of entrepreneurship. Under this circumstance, whether the entrepreneurship can succeed or not will depend on the support from the management. The support from the top management is related to positively entrepreneurial strategy orientation. At the same time, team dependence will be the factor to promote the success of intra- entrepreneurship. The team dependence is positively related to entrepreneurial strategy orientation. Finally, entrepreneurial environment moderate the relationship between entrepreneurial strategy orientation and performance. In dynamic environment, innovation strategy positively influences corporate performance, but punishment will be made on proactive and risk-born actions. In heterogeneous environment, innovative and proactive strategies are positively related to performance while risk-bearing negatively to entrepreneurial strategies. In hostile environment, innovative, proactive and risk-bearing strategies will be positively related to non-financial performance, but in this environment the firms strive for survival so the financial performance doesn't have any improvement. This paper thinks that from the view of entrepreneurial intensity risk-bearing first, proactive second and with innovation last. In munificent environment, the firms should take more stable strategies(e.g. innovation) to get better performance while in bad condition, risk-bearing strategies should be taken for better performance.In chapter one the research background is shown from micro- and macro-level with the introduction of research problems and blanks. Finally research ways and technical path are introduced.Chapter two is the literature review. This chapter introduces entrepreneurial resources, opportunity recognition, entrepreneurial team, entrepreneurial orientation, which can be the base for the latter research.Chapter three introduces related theories, which include entrepreneurial theories, innovative theories, strategic management theories, top management theories, entrepreneurial opportunity recognition and contingency theories. All theories will be the base for the future research.Chapter four builds the theoretical framework of corporate strategic management based on the entrepreneurship. Depending on the former two chapters this chapter introduces every factor and its dimensions and finally concept model is made.Chapter five is theory and hypotheses. The hypotheses are introduced based on the relationships among entrepreneurial resources, opportunity recognition, team support, entrepreneurial strategy orientation, entrepreneurial environment and performance.Chapter six includes samples and data collections, analyzing methods, variables description and model testing.Chapter seven is the results. This chapter discusses the results based on the former chapter. After checking every hypothesis we compare new results and past results and new contributions are made.Chapter eight is case study. Jichai and Cheery company are used as the two cases to test the relationship between factors.Chapter nine is the outlook and implications, which summarize the conclusions, innovations and future research directions.This paper may have some shortages because of the ability and time of the author. I will enhance the further research in the future.