The Study On Entrepreneurial Motivation And Its Influencing Factors

Entrepreneurship has become a major force of modern economic and social development and continuously raising the level of venture within the region is the one of the important objectives of economic policy. In China, one of the main reasons why the less developed regions lag behind the general level of economic development is that entrepreneurship is not active, thus, how to motivate people to start their pioneering businesses, and promote entrepreneurship within the region is becoming an important measure to develop economy in underdeveloped regions . Motivation precedes acts ,and so entrepreneurial acts often is the results of sprout and Strengthening of entrepreneurial motivation. the process of entrepreneurial motivations of is the first and foremost link of entrepreneurship, at the same time individual entrepreneurial motivation is the key variables of entrepreneurship. Thus, the study of entrepreneurial motivation and its impact factors is not only of great theoretical significance, but also has important practical value. In this paper, on the basis of model of planned behavior and on the 17-depth interviews of 1043 minutes across entrepreneurs in Jiangxi province, the researcher design the entrepreneurial motivation scale and model. Five hypothesises are put forward:Hl, risky tendency correlate to entrepreneurial motivation positvely;H2:self-efficacy correlate to entrepreneurial motivation positively;H3:the level of resources correlate to entrepreneurial motivation positively;H4the surrounding atmosphere of entrepreneurship correlate to entrepreneurial motivation positively;H5: entrepreneurial policy correlate to entrepreneurial motivation positively. By use of this scale, the researcher survey 348 entrepreneurs in Jiangxi region and obtained 287 valid sample data.By analyzing these data, we found that reliability and validity of the Scale are good. Morever, the following conclusions are drawn: first of all, the of entrepreneurial motivation has the characteristics of complexity,dynamic and times; through test of the model and five entrepreneurial motivation assumptions, we found that the model including four predicted variables of entrepreneurial policy,self- efficacy,risk tendencies and the level of resources is the best fitting model; Morever, this study tend to support four hypotheses of self-efficacy, the level of resources, the surrounding atmosphere of entrepreneurship, entrepreneurial policy and entrepreneurial motivation being positive correlation and rejected the assumption that entrepreneurial atmosphere and motivation is related positively. After testing the relative importance of the variables, the study shows entrepreneurship policies has an great impact on the entrepreneurial motivation, followed by self-efficacy, risk tendencies and the level of resources. Moreover, on the basis of empirical research, the paper also proposed a entrepreneurial policy theoretical framework based on the theory of entrepreneurial process, as well as design a multi-level, multi-stakeholder involvement, dynamic business credit guarantee mechanisms. On the basis of framework, the researcher point out path of improving the entrepreneurial policesand propose some measures.