Study On The Protection&Iimprovement Of Historic Buildings Resoure Based On Value&Demand

Tourism makes people pleasure from physical to mental, promotes cultural exchanges among people of different areas, enhances mutual understanding, promotes economic development, tourism is a strategic industry which is cultivated in China. Three problemsts should be solved during the developement of tourism:Develope the construction of tourism sources; meet the needs of tourists; set the facilities to ensure the visitors to enjoy thier travel as planned. The main content of this paper is the protection, development and utilization of the historic building of tourism resources. Including:Study on the definition and valuation of the historic architectural based on the ideas of the "spirit of place"; value rating and protection; the structure of demand analysis on Tourists’understanding of the historic building; analysis of the adaptability of value needs in historic architectural; integration and development of historic building of tourism resources; implementation strategy and the way. We have reached the following conclusions:1. Norberg Schultz (Christian Norberg,-Schulz), Norwegian architects and historians, of the first scholar who elaborated the theory of the spirit of place in complete system, he thought that any place is full of the soul or spirit given by humanbeing. This article draws on the ideas and puts forward the spirit of the historic and style of the historic building of tourism resources. Architectural recorded a specific period of time associated with social events; the shape, structure, texture, material, color and other elements of the building-specific represents people’s values, ethics, ways of thinking, religious sentiments, aesthetic taste; the former is history and the latter is a cultural, both are important spiritual force to promote social development,which is with a value. As the theoretical basis of the full text, this is the first content described in the papers.2. The historic building has historical value, cultural values, technological and economic value, is very valuable city resources. There is still no a sound and reasonable rade evaluation system of historic building of tourism resources now in China. Due to the lack of evaluation system, in the practice on the process of urban construction and renovation, it is difficult to give historic building of tourism resources reasonable protection. On the basis of elaborate architectural value of the historic building of tourism resources, we establish the design evaluation, measurement methods and grading standards; typical region to an empirical test. The typical historic architectural resources should enjoy the level recognition and protection with the help of grade evaluation system of applications designed for buildings with history of typical architectural resources.3. Explore the impact of the macro situation of the development of the tourism market and the demand factors of historic architectural tourism; analyze the structure of distribution on the characteristics and needs of tourists’demand by means-end chain.4. According to the dual nature of the demand for architectural value, learn from psychology grid analysis techniques for instance research and practice, explore the value of the construction of tourism resources and visitors of the value recognition of the consistency of inspection techniques, ensure the value of buildings with history and the needs of tourists corresponding, realize development and utilization of the historic building tourism products and pan-products.5. On the basis of the consistency test of the value of demand, we provide the historic building pan resource integration ideas. Make good use of QFD quality start mode to explore the way of the specific operation of the historic building pan-resource product nnovation. Finally, show the example.6. State out the paths and strategies on development of the protection of historic building tourism resources.This article has the uniqueness and novelty as follows:1. Based on the idea of "spirit of place" to explore the architectural spirit of the historic look and value judgments as well as the value demand correspondence of the two. This paper analyzes the historical, cultural and scientific value of the buildings with history, and puts forward the basic strategy for the transformation on the "understanding of integration","mechanism for integration" and " goal of integration ". At the meanwhile, combined with means-end chain for exploratory analysis of the implicit structure of demand in the tourist. First attempt to use the grid analysis technique, the corresponding value of and demand for comparison and testing to promote conservation-oriented development. This three-dimensional ideas relative to previous similar studies apparently constructed a more theoretical basis of the theoretical model. It has some kind of universal significance on how to deal with the relationship of architectural conservation and historic and cultural heritage of the historic look during finishing process.2. State out the historic buildings in pan resource integration mechanism and the pan-product development model. In this paper, we use the QFD method to integrate the tourism resources of the historic look of buildings. Series kinds of historic buildings in Qingdao along with travel routes. Form a healthy competitive environment of "an occasion of the same industry, cross-industry momentum". Promote a healthy and orderly development of tourism market of the historic look building. To create pan-product platform for buildings with history tours, regard the historic buildings tourism as core product family, the business travel as a secondary product family and the hotels, shopping malls, to support product family. Tourist routes will series together three types of product family to form the historic buildings in tourist attractions.3. State out the paths and strategies on development of the protection of historic building tourism resources based on the spirit of place. First, this paper proposes a recovery method for historic buildings in the spirit of place. For example, show the natural geographical features by integration of natural; return to life and renewal of cultural charm; introduce heterogeneous elements, etc. Secondly, the integrated marketing communication strategy of the buildings with history. The focus is to improve visitor satisfaction, experience design and focus on marketing team building. Finally, to improve the spirit management of the historic district as to improve the taste of the cultural tourism industry, to create a favorable tourism environment.