Research On The Spiritual Civilization Product Output System On Public Horizon

Public products in the development of the society has always played an important role, and with modern social government function positioning of gradually clear and social development mechanism is perfected, the main supply of public goods shown a trend of diversified development, government, market, the third sector as the role and function is becoming more and more complex, the scientific supply mechanism can make the public product the supply efficiency and fairness reach maximum in fairness and efficiency, and found a relative stability of the equilibrium point, increase the supply of all the enthusiasm and creativity, so as to meet the social demand for public products.But before the public product theory are based on material products based on, although Marx political economics and classical economics refers to a spiritual product, but in the public product theory framework is not included mental product, but the spiritual and material products is the human society development of two BP, and spiritual products its unique properties, therefore taking the concept of public goods as the theoretical platform, combined with the spirit of product characteristics, put forward the concept of product of public spirit. According to the connotation of the concept of the setting, public spirit product types are generally divided into the press, radio and television and public library, cinema and theatre because the site factors, can be technically for consumers to limit, does not meet the "once is provided, it is not possible to rule out any of it without paying the price. Consumption" non-exclusive conditions, and it is every consumer are accompanied by new cost expenditure, and spiritual products, repeated consumption of gratuitous sex is contrary to, such as newspapers and books repeated reading does not increase costs, marginal cost is very low, it is the set of public spirit product category as one of the important basis.According to this theory, the western developed countries and China in1949after the mental product supply system to undertake research, summed up the spirit of the public product supply system inherent laws, and to the "Hunan daily" as a case study, the distribution system reform of the wins and losses and experience lesson, put forward to solve the problem the strategies and specific path.This paper mainly to the concept of public goods theory, taking Hunan Daily Publishing and distribution reform as an example, using the cross for innovation, studied our country public spirit product supply system. Through the analysis of our country after founding a state public mental product supply system, and to the western developed country public spirit product supply system for reference, combining with the Hunan daily publishing content, achievement, and the problems in the reform, analyzes the reasons, and puts forward the strategies.This paper is divided into six chapters, each chapter’s main content is:The first chapter is public spirit product academic definition. This chapter is the theoretical platform, first through the study of the theory of public product and mental product characteristics, develop the public spirit of the concept of the product. Then according to the principles of fair and fair meaning, establish the public spirit product supply values--fair and preferential, give attention to efficiency. The third section is public spirit product supply system, first to the government, market and the third parties in the supply of public goods in the role of analysis, respectively study several kinds of supply modes of public goods", put forward the classification is the key role of governments and markets division". On the basis of the research on the supply system of public spirit product, first is technically reasonable differentiate between ordinary spiritual products and the public spirit product, then the supply of public goods and social sharing of resources, according to the social division of labor and productivity development of their own laws to supply.The second chapter is the developed countries in the west public spirit product supply were investigated, including the United States, Germany and France, through to these national newspapers, radio and television and the public library of the supply system are discussed, the research developed the public spirit in product supply system features, extracted from the reference value for China experience and practice, the hope of our country’s public mental products to provide beneficial inspiration.The third chapter is our country public spirit product supply system history, this chapter of the our country after1949public mental product supply system are studied, according to the different historical nodes on the public spirit product supply system, our country public spirit product supply system evolution is divided into three stages, respectively:1949--1976,1992,1977--1993--has, through the study of the different historical stages of the public spirit product supply situation, seek our country present public spirit product system forms the historical reason, the current supply system effectively distinguish, determine the time but still very reasonable, or with the historical background of the change has been lost the existence necessity. Then take targeted measures to reform, public spirit product supply system reform ideas.The fourth chapter is the "Hunan daily" of publishing system reform, according to the "Hunan daily" the issue system reform process, content and result of study, find the problems in the reform, and the analysis of the cause of the problem.The fifth chapter is the "Hunan daily" published the countermeasure research that system reforms, put forward to further improve the system reform of the guiding ideology and principle, as well as the issue of the specific reform strategy and the pathThe sixth chapter is the final conclusion, and further thought.The appendix is our country city public spirit product supply situation investigation, in the country’s18city collects1160questionnaires, the first comprehensive study of Chinas city residents of public spirit product supply situation. The methods of investigation, investigation and measurement methods and composition of sample, then the public spirit product supply situation overall situation analysis and discussion.