The Study Of Athletes’ Core Values In Contemporary China

Athletes’core values are the fundamental view of the athletes’value based on a sports team’s interests and needs, which are athletes’ basic views formed by perceiving and evaluating a variety of events and phenomena in training and competing. Athletes’ core values represent all athletes’common ideals and conviction, and, their basic ethics code, which are the spiritual pillar of the athletes for accomplishing their mission and tasks, and influence every athlete’ thought and behavioral patterns. At present, with the rapid development of competitive sports in China, the athletes’traditional values face great challenge, and all kinds of immoral behaviors happen frequently, which become the key factors restricting our building up a powerful Cultural country and a world sports power. However, the related studies of athletes’ core values in Mainland China have just started in these recent years. The research concerning athletes’ core values only focuses on the theoretical analysis, but no empirical study which systematically analyzes the current situation of the athlete’s core values, forming mechanism, influencing factors, and their effects, has been made. Given the status of development of the domestic research on the athlete’s core values, this paper first uses the literature analysis and interview survey to analyze systematically concepts, theory origin and construction principles of contemporary Chinese athletes’ core values, and constructs the core values of contemporary Chinese athletes. In order to understand the current situation of contemporary Chinese athletes’ core values’ characteristics, On the basis of the above study, a self-made questionnaire about the athlete’s core values has been fulfilled to815athletes from four provinces. Besides, some factors which affect the athlete’s core values, such as team measures, coaches (team leader) education, parents upbringing, peer interaction, social environment, media transmission, athletes’quality and so on, have been taken into consideration. In addition, the study also discusses the core values of the athletes’effect, focusing on the athlete’s core values, relationship between achievement goal orientation and prosocial or antisocial behaviors, as well as the roles of achievement goal orientation in the core values influence prosocial or antisocial behaviors.The main findings and conclusions of this paper are as follows.(1) The connotation of the athlete’s core values. The research results show that the basic connotation of contemporary Chinese athletes core values include glory pursuit for the country, return to the community, hard work and beyond, advocating fair play, teamwork, caring physical and mental health and so on six aspects.(2) The status characteristics of athletes’ core values. Survey results show that the overall core values of contemporary Chinese athletes showed more positive state, contemporary Chinese athletes pay more attention to hard work and beyond, teamwork, advocating fair play and glory pursuit for the country four core values, such as return to the community, caring physical and mental health two core values were relatively low. Athletes’ core values were significant difference in demography variable such as family types, place of residence, age, sport training age, technical level, education level, yes or no key player. The difference mainly reflects in glory pursuit for the country, return to the community, caring physical and mental health and so on six aspects.(3) The influence factors of athletes’ core values. Regression analysis show that under the current training system in China, sports teams measures, coaches (team leader) education, parents upbringing are the main factor affecting the formation of athlete’s core values.(4) The impact effect of athletes’ core values. The results showed that the core values of glory pursuit for the country, teamwork, hard work and beyond, advocating fair play on prosocial behavior has remarkable positive effect, teamwork, hard work and beyond, advocating fair play on anti-social behaviour has significant negative predictive effect. Athletes’ core values of glory pursuit for the country, teamwork, hard work and beyond, advocating fair play have a significant positive prediction function for task orientation, teamwork, hard work and beyond, advocating fair play on ego orientation have significant negative prediction function. Task orientation for athletes pro-social behavior has a significant positive prediction function, ego orientation of antisocial behavior has significant negative predictive effect. Task orientation play complete or partial intermediation roles between core values and prosocial behaviors, ego orientation play partial intermediation roles between core values and antisocial behaviors.