Research On The Development Of Regong Thangka Cultural Industry

Regong Thangka is a form of painting with the new ManTang style,which was created mainly about the lively biographies of important people of the Tibetan people or major historical events.Its style can be characterized by bustling and full composition,heavy saturation of gold skills,fresh and bright colors.Regong Thangka is the core of the Regong Arts,which was enlisted into China's first batch intangible cultural heritage in 2006,and it is also an outstanding representative of the world Intangible Cultural Heritage in China.In the long river of history,Regong Thangka experienced the evolution from Buddhist articles of Tibetan Buddhism to religious and cultural artworks to art boutique of Tibetan culture.Nowadays,the Regong Thangka cultural industry is an important means of poverty alleviation and even modernization led by the workers of Regong.This thesis is based on the concept of the Regong Thangka and its culture industry,and it conducts an overall study of the cultural industry of Regong Thangka.It comprehensively analyzes the development history of Regong Thangka and its contemporary innovation and development.The current status and characteristics,existing problems and the factors that restrict its development are all analyzed,and proceeding from the process of China's full realization of modernization,puts forward corresponding suggestions for the development of the cultural industry of Regong Thangka.Based on a large number of literature studies,this thesis has obtained first-hand materials from extensive investigations in the Thangka painting concentrated Villages as Wutun,TongRen County,Qinghai Province,local tourist attractions,and outland Thangka exhibitions,and conducted empirical analysis on these materials in accordance with the unified method of history and logic,from multiple perspectives and multiple forms of thinking are used to achieve the essential understanding of this phenomenon of the development of the Regong Thangka culture industry.Through research,it is clear that the cultural industry of Regong Tangka is a collection of economic activities in the Regong area that focuses on the production and operation of Thangka with the characteristics of the Regong style.It is based on the profound Tibetan culture of Regong Thangka,which is an niche culture industry that brings spiritual and cultural effects to consumers.The current cultural industry of Regong Thangka is a modern carrier of China's excellent traditional culture—the Tibetan culture.Its owners are the zealous Regong Thangka practitioners in the Regong region.The development of industry and the inheritance of skills,the people's lives,are combined together.And its market order is relatively perfect.Its industrial development is not industrialization as the generally understood,and it is not a large-scale,streamlined production model.The key to industrial development lies in the organizational form and management method in the modern sense.That is to establish consciousness and ideas that emphasize management in the individual enterprises or family workshops,to get rid of the production and management methods of the traditional small-peasant economy-style;to establish awareness of cooperation within the industry,to establish and play the role of industry associations,and to employ the identification and geographical indications Licensing to guarantee the quality of the product,through collaborative positioning,founding the brand,and expanding the market.The innovations of this thesis are as follows:firstly,it recalls the process of Regong Thangka in the era of product economy to the era of commodity economy,making it clear that it always in the circulation of goods and points out the rationality of the cultural industry,that the local workers rely on the Cultural advantages to develop.The second point is the study of the route and mode of the development of the cultrual industry of Regong Thangka.Through the analysis of industrial development,it is pointed out that the Regong Thangka cultural industry must uphold the bottom line of traditional hand-drawing.It still follows the inheritance method of the masters and apprentices,and takes the route of quality and product diversification.They can continue to develop the industrial model of the company plus farmer households and strengthen the integration of enterprises and family workshops to form an overall synergy.Thirdly,from the perspective of the market,the preliminary positioning of Regong Thangka was carried out.The orientation of the believer market was the"most real Buddha";the orientation of the cultural art market was "the most exquisite Tibetan cultural artwork".Fourthly,the importance of active participation of local laborers in industry association was emphasized,and the framework for the supervision and management organization of Regong Thangka under the responsibility of industry association was designed.Through the research on the development of the cultural industry of Regong Thangka,it is clear that we should pay attention to two points in the development of other ethnic cultural industries in our country.Firstly,the development of the ethnic cultural industry must be based on the owners of ethnic cultural resources and fully respect the local laborers' will.The second point is to protect the cultural connotation of products or services in the development of the ethnic culture industry.This is the key to the sustainable development of the industry and the longevity of the ethnic culture.