Study On The Literary Communication Of The Mandarin Duck And Butterfly School

The mass media has an inseparable relationship with modern literature,which has a profound impact on the production of the Mandarin Duck and Butterfly School literature,the casting of literary nature,the formation,prosperity and even the demise of literary genres.This paper tries to return to the literary scene from the perspective of literary communication,reconstruct the mode of literary communication of the Mandarin Duck and Butterfly School,and study the literature of the Mandarin Duck and Butterfly School from the perspective of mass communication.The first chapter "Introduction" explains the origin of writing,the theoretical framework of the paper,research methods and so on.The second chapter "The Literature Communication Environment of the Mandarin Duck and Butterfly School" studies the relationship between the Mandarin Duck and Butterfly School and the mass media in the process of its formation and development from the perspective of " history",and discusses the literary changes of the Mandarin Duck and Butterfly School caused by the communication environment.It is pointed out that the origin of the Mandarin Duck and Butterfly School started from the "new novel" movement and the upsurge of newspapers and periodicals advocated by the Reform and Enlightenment Movement.It flourished in the entertainment consciousness and the climax of literary journals caused by the disillusionment of the revolution in the early Republic of China.After being impacted by the new literature,it repositioned itself,with the help of mass media,carried out popular culture writing,and finally died out due to the influence of political environment.The third chapter studies the Mandarin Duck and Butterfly School from the perspective of the main body of communication,and discusses the communicators of Mandarin Duck and Butterfly School from two aspects: the main body of communication as a professional writer and the main body of communication as a journalist,that is,from the perspective of "literati","newspapermen" and "newspaper operators",respectively,to observe the formation of the literary production mechanism of Mandarin Duck and Butterfly School and the relationship between writers and newspapers or periodicals.The fourth chapter studies the communication text of the Mandarin duck and butterfly School literature,which is divided into "text content research" and "text form research".The text content mainly examines the four main types of novels of the Mandarin duck and butterfly School,namely "love novel","social novel","martial arts novel" and "detective novel".The text form mainly discusses the vernacular style,daily narrative discourse system and patterned writing mode of the Mandarin duck and butterfly School literature from the perspective of mass media.The fifth chapter examines the media of the Mandarin Duck and Butterfly School,mainly from the paper(text)media as a material carrier and the film media,and the media as an organization,explaining the influence of media on the literary concept and literary creation mode of writers of the Mandarin duck and Butterfly School,as well as the influence on the literary style and style of the Mandarin duck and Butterfly School.This chapter focuses on the influence of mass media on the modernization transformation of long-form novels and the modernity transformation of short stories.It discusses the effects of paper media,film and other media on the dissemination of Mandarin Duck and Butterfly literature,as well as the influence on related styles.It also emphasizes the significant influence of newspaper office,bookstores and other organizational media in the formation of the literary style of the Mandarin Duck Butterfly School.The sixth chapter discusses the audience and communication effect of the Mandarin Duck Butterfly School literature.The audience of the Mandarin Duck and Butterfly School has a changing process.The wide dissemination of the Mandarin Duck and Butterfly School literature lies in accurately grasping the audience’s changes and has a strong audience awareness.This chapter points out that the Mandarin Duck and Butterfly School has the characteristics of commercial,technical,consumer and popular.However,due to the initiative of the audience,the civilian nature of the Mandarin Duck Butterfly School literature,and the imitation,replication and promotion of modernity and other characteristics,this kind of literature also has a positive communication effect and is an indispensable part of modern Chinese literature system.