Environmental Awareness Survey Of Visitors And Related Factors Analysis In Beijing Songshan Nature Reserve

The thesis makes the Tourism, Environment,Psychology, Philosophy as an integration, to work out the "environmental awareness investigation table" for the visitors, and is trying to use reference analysis, questionnaire investigation, observation interview.etc methods, to do a fully research on the visitors'environmental awareness in Beijing Songshan Nature Reserve. After the further analysis and research, we got the following conclusions:(1) most visitors of Songshan have the shallow environmental awareness, but the deep environmental awareness is relatively weak; the basic environmental awareness is acceptable, but the tourism environmental awareness is very bad; (2) The average score of the visitors'environmental awareness is 64.35, which just reaches the passable level, and the environmental behavior score is significantly less than the other indicators, which illustrates that the visitors'environmental awareness has not risen to the level to guide and bind their own behavior; (3) The factors influencing visitors'environmental awareness mainly contain two aspects, firstly is the internal factors, such as personal factors which including age, gender, education, occupation, income and so on; Secondly is the external factors, including family environment, residence, the type of visitors, environment condition and the management level of the sites and so on. During these factors, the education plays an most important role on the visitors'environmental awareness. To solve the above problems, the author proposes a series of measures including visitors'education and supporting measures to increase the visitors'environmental awareness of Songshan, hoping to fully play the environmental education function of Songshan, and achieve the sustainable development goal of tourism in the reserve.