Study And Application Of Post Evaluation In New Product Development Project Based On Fuzzy Comprehensive And Grey Correlation Analysis

New product development is an important link of the enterprise R&D activities. Make a scientific and reasonable valuation has a great impact of enterprise R&D projects. Under this condition, this paper tries to establish a systematic and scientific post evaluation index system and bring in scientific evaluation method, with the aim of providing a scientific proof in the new product development project post evaluation.Firstly, make a full analysis of the environment that enterprise faced. Furthermore, expound domestic and overseas new product development project post evaluation present situation. Include development history and status quo of domestic and overseas project post evaluation, the actuality of new product development project and so on. Then explain the research purpose and sense of this dissertation. At the last, recount the main research contents and frame of this thesis.Secondly, process system research and exploration of new product development project related theory. First of all, make a elaborate of new product development related concept include the new product development notion, characteristic, necessity etc. And then analyze the theory of project post evaluation. Such as the meaning of post evaluation, characteristic, basic principle and evaluation method and so on.Thirdly, Set up post evaluation index system four-dimensional model after a full research of new product development related theories, on the basis of this model, set up primary post evaluation index system of new product development program. Then adopted Grey correlation analysis to sift the Index System, this will provide scientific proof for the further dispose of the primary post index system.Fourthly, propose to use AHP-fuzzy comprehensive evaluation to make a systematic evaluation of new product development. Indicated the evaluation method and procedure in detail. It will solve the fuzziness issue in the evaluation process though this model, qualitative indicators and quantitative indicators are reconciled effectively to achieve a general qualitative evaluation.Fifthly, put the research achievement in to use in H company, test and verify the feasibility and scientificalness of the model.Finally, sum up the main content of this research paper and point out the way of further improve.