Research On The Image Of Cellphone's Surface Texture

Texture is one of the important model-making factor, what only is the extension part of product to be seeable and touchable. And this part has a distinctive semantics on vision and touch. Texture is becoming to be one of most important and direct object tools with whom customer may have a conversation indirectly. As well as it's used to introduce product image by designer, due to it can affect the audiences'physiology and psychology synthetically.The point of departure on this text is to discuss a cognitive style on people understanding the image about product's texture. Also be to pay attention to the image study on the basis of cellphone's surface material. There're 3 aspects on main purpose, they areTo discuss user's preference and expression on product's texture imageTo discuss the relation between texture image and integral product imageTo discuss the cause of being and influence factor about product texture imageOn the basis of diagnosis, concerning the part of"user's expression on product's texture image", hereby summarizes 21 couples of adjectives. They are, Unique and Ordinary; Coarse and Delicate; Soft and Flinty and so on. Then bring these words correspond with the typical samples of cellphone texture one by one. It provides designers the more intuitionistic info. what customers cognize texture image. Meanwhile, according to the different customer's lifestyles, to divide persons who are tested into 5 different groups, they are stableness, practicality, conservative, enthusiasm and self. As well as, already clarifies the research supposed as following,The customers who belong to the different lifestyles have different cognizance on the same texture, and they have different preference on texture image.Concerning the part of"the relation between texture image and integral product image", it summarizes and analyses 4 typical characteristics. They are the function, aesthetic feeling, culture and brand of integral cellphone image. At the same time found by investigation, the effect of texture image on integral cellphone image is below on the image of shape, color and configuration in all model-making factors. It's more close to configuration image.Concerning the part of"influence factor about product texture image", this text classifies 3 elements according to all related factors. They are people, mold-making and the presentation environment for product (incl. information). And it analyses their each causations. After local interviews and questionnaire investigations, it ranks sequence of primary and secondary. It provides the referable foundation for product texture design. Furthermore, it comes to a conclusion what mainly affects the cognizance to cellphone texture image are integral cellphone's shape, aesthetic instinct and character.