Research On The Patterns Of Logistics Of Chinese Household Appliance Manufacturer

Despite of the development for only over 20 years, Chinese household appliance manufacturers have got magnificent achievements. They become one of the industries which have the fastest development, the highest level of the market and the most international competitiveness. While getting great development, Chinese household appliance manufacturers are also confronted with many challenges. They are short of key technology, which leads to Chinese household appliance manufacturers'products have no difference. They have to depend on low price strategy to get marketplace.Now the competition of Chinese household appliance manufacturers has changed from the traditional price competition, quality competition to logistics competition. Who can more effectively and more rapidly and economic links to complete logistics, who will be able to occupy preemptive opportunity in competition. Under the background of meager profit in the household appliance industry, it is important to study the patterns of logistics of Chinese household appliance manufacturer, it could help them enhance the efficiency of logistics, reduce the costs of logistics, improve service levels, and enhance their competitiveness .After continuous attempts and efforts, Chinese household appliance manufacturers have explored some logistic patterns which suited to themselves. The representatives of them are: Haier model-running logistics by itself ;Ande model - household appliance manufacturer stripping logistics business, and forming and holding a 3pl company; Antaida model– COSCO, Little Swan and Kelon building large logistics platform of household appliance; Electrolux model - cooperating with a 3pl, and outsourcing logistics fully . Based on the comparison Analysis and Research of above patterns of logistics, summed up the issues in logistics of Chinese household appliance manufacturers, and proposed that Chinese household appliance manufacturers should break the traditional ideas of relying on their own resources to increase efficiency, they should use 3pl by optimum seeking of 3pls. And they should also use 4pl in the future on the basis of strengthening the building of enterprise information, improving information systems and strengthening collaboration and management of supply chain .