Instance And Countermeasures On Culture Connotation Of "Three Treasures Of Shengpu"

The"Three Treasures of Shengpu"is a group name of the hand-down traditions in Shengpu, including women's clothes in watery towns, folk songs and xuanjuan. Same as other intangible cultural heritage programs, the"Three Treasures of Shengpu", which is composed of cultivation culture, is now on the edge of extinction while traditional cultivation life style has been crumbling in the development of social progress and industrialization. In year 2007 and 2009, the"Three Treasures"was cataloged in the third set of intangible culture heritage of Suzhou and was listed in non-substance culture heritage protection program of Jiangsu Province, respectively. The ancient"Three Treasures of Shengpu"has been put forward from backstage once more, as a result. The way of seizing this opportunity, to protect effectively and to inherite positively has become a tremendous task.Induction and contrast was made between the datas based on documentary investigation in Shengpu's local chronicles, annual year books, and administrative regulations. Changes in life style, income structure and custom of the locals after Shengpu transformed from rural villiages to urban communities was also displayed. Meanwhile, the essay describes and analyses on the development and instance of the"Three Treasures of Shengpu"systematically, on the basis of interviews and communications with the culture-dissemination station officer, staff in governmental departments, heritors and local residents in fieldwork.It also rescans the cultural essence of the Three-Treasures and discusses its relationship with Rice Cultivation Culture in multiple ways, including arts, folklore, sociology, economics and so on. In the meantime, it depicts that, as a unique form of group religion, the Three-Treasures could regulate man's behaviour by moral education. Moreover, the essay summarizes its artistic value, historical and cultural value and academic value from the prospective of intangible cultural heritage protection as well.Last but not least, the essay analyses the culture exploration and development about the"Three Treasures of Sheng Pu", from the aspects of Strength, Weakness, Opportunity and Threats with the tool called"SWOT". An inheritance and protection scenario has been reached that, to continue this traditional technique, public intervention must be given, both in technical and business ways.