Exploratory Research On Dynamic Logo Design

With the advent of the information age and the rapid development of network technology,the information media has achieved breakthrough development.Emerging online media bridges the gap between text,sound,and visual media.The Internet makes full use of multiple information channels to integrate the advantages of traditional media such as television,magazines(newspaper),and broadcasting,as well as information elements such as text,drawings,and images.Convergence forms a modern form of communication that focuses on emerging media such as mobile media,online media,and electronic screens.On the one hand,it mobilizes the audience's visual organs and auditory organs,shortens the duration of visual communication,and improves the efficiency of information transmission.The aspect fully demonstrates the interactive nature of information transmission.Based on the uniqueness of online media,logos with dynamic graphics as the main element have been widely disseminated.It has brought about a strong impact on the audience's visual,tactile,and psychological feelings through unpredictable and varied forms of expression.It has created favorable conditions for the rapid propagation of dynamic logo designs.The sign is not only an important element for the social audience to understand and obtain relevant information of the enterprise,but also the most basic and core part of the corporate brand image.The traditional logo design mainly uses the two-dimensional space to create forms,mostly static,flat form,and the specific graphics and standard colors as the main design element.However,in recent years,a relatively common phenomenon has emerged: Many brands have started to re-innovate and redesign logos based on their original logos.The replacement of the era has brought new brand design research topics.The rapid development of information technology,the continuous improvement of the audience's aesthetics,and the influence of new visual communication modes have enabled the expression of logo design to gradually break the boundaries of traditional design and continue to innovate.As a result,logo design has become an integrated multidisciplinary and diversified field.In this context,this study takes dynamic graphics as the entry point for logo design,and explores the process and significance of logo design from static to dynamic,from single to multiple,and enables us to better adapt to the diversity and individuality of today's society.Information needs and expressions,thus creating good conditions for the establishment of brand image.