Semiotics And Shanghai Calendar Poster

The curious mixture of Eastern themes with Western cultural influences and painting techniques created what is today known as Shanghai Calendar, namely Yuefenpai. As the remains of the Minguo Period, the role they played in advertising industry has gone by far. However, as a national painting style and the historical data the Shanghai calendar poster that recorded the history and culture of one period is quite valuable. As a commercial art and also a traditional calendar painting style, Shanghai Calendar Poster show us the politics, economy, culture, fashion, art and history of the early twentieth century in China and created a cultural phenomenon of one period. From the point of view of research of Chinese art history, commercial history, the materials the Shanghai Calendar Posters provided are invaluable. Although many scholars and experts have done...