Description Of Chinese TV Play Ecosystem In The New Century

Chinese long TV play in the new century is a phenomenon that worth description. It concerns about ideology, market economy and culture territory. It has a large audience and plays an important role both in economy and culture. Therefore, it has become an important target supervised by government, a territory in which commercial companies eager to get involved and a mouthpiece of popular culture. Nevertheless, facing the great challenge of WTO and network, Chinese TV play has to do investigation so as to make corresponding change on policy making, specific production part and art creation, which must greatly push the development of Chinese TV play.However, the particularity of our market economy makes it impossible to get rid of the shackles of TV play in a short time. Besides, every reformation is bound to has its side effect. From three aspects : national ideology, market economy and popular culture , the essay tries to describe the ecological environment where TV play is and analyses its influence on TV play.Through the analysis of the first TV play policy made in 2000, part 1 aims to explore the absolute control on TV play by government policy especially on the part of ideology, and comb out the unreasonable factor in today's policy by detailed analysis of the concerning regulations made by the government. In part 2, two marked events are quoted :one is private enterprises have a license of the first rate TV play production; another is provincial TV stations signing together sued CCTV in a law court because of the big error of 索福瑞 watching rate. Through the two events above we can arrive at that the established market economy has brought mechanism reform to Chinese TV play production in the new century, which is the result both of the changes of government concepts and irresistible trend of market economy; besides, it is also the result of the fact that the watching rate of TV play has been placed on an unprecedented height. What also discussed in part 2 is that there are many speculative phenomenons in TV play market now, and private TV play enterprises have met a lot of difficulties; so it is a mission impossible at present to absolutely follow the market economy rule in this area. Moreover, merely pursuing watching rate is incorrect, which can only be gained at the price of the social effect and art quality. At last, part 3 will demonstrate that TV play tend to change in three ways: popularization, typification and refination.