Strategic Research On Development Of Chong Qing's Culture Industry

The level of development of cultural industry is a specific reflection of degree of combination of economy and culture, which also becomes a dimension for economic development. On 8 Nov 2002, the 16th Party's Congress lengthily called for positive support and development of the cultural industry on the basis of the strategic target which aims to build an overall well-off society.Over the recent years lots of provinces or cities all over China have carried out detailed research and worked out strategic program on the cultural industry, resulting in significant growth of regional cultural industry, especially in the 4 cities (Beijing, Shanghai, Guangzhou and Shenzhen) where economy and culture are both much developed. The development of cultural industry is of important significance to the development of tertiary industry, creation of more jobs and harmonious social and economic development.hi view of the cultural globalization trend, the significance of cultural industry for harmonious social and economic development and Chongqing's rapid growth of cultural industry while considerable problems still exist with the strategic positioning, structural scale and reform of cultural system, this Thesis tries to utilize the industry economics, strategic administration and cultural industry-related theories to analyze the mode of development of cultural industry at home and abroad together with Chongqing's present cultural industry status in a purpose to provide advices on policies guiding Chongqing's development of cultural industry.This Thesis is divided into 4 parts? part 1 is Chapter 2 which elaborates the theoretic basis of development of cultural industry and the research works, with simple comments being made. Part 2 includes Chapter 3 and Chapter 4. Chapter 3 analyzes exterior factors impacting Chongqing's development of cultural industry, saying that development of cultural industry is inevitable and Chongqing must move forward toward the cultural industry, also China's entry to WTO provides Chongqing with both opportunities and challenges and the ongoing West China Development Strategy brings in incentives and opportunities to Chongqing's development of cultural industry. Chapter 4 is of the opinion that Chongqing has got its advantages of cultural resources and market potentials while the present cultural administration system and the excessive governmental interference in cultural industry appear to be a major restraint on the development of cultural industry.Part 3 is the Chapter 5 which compares the mode of development of cultural industry at home and abroad, having illustrated the common nature of development of cultural industry and proposed a preliminary development strategy for Chongqing's cultural industry, as well as having suggested Chongqing Government to launch a series of initiatives to restructure the current cultural system.Finally the summary of this Thesis points out the conclusion of the research and the insufficiency of the research of the Thesis.