The Comparison Of The International Competitiveness Of Cultural Industry In China

Under the background of the economic globalization, cultural economy and its impact have become an essential part of overall strength of the country. In the world, as a newly-emerging rising sun industry, the cultural industry in many developed countries becomes national mainstream industry, while in more and more developing countries; this cultural industry is reaching its new growth peak in the national economy. With the more opening of international cultural goods'market, the competition of cultural industry is becoming intense increasingly. The cultural industry in developed countries has gained certain experience and mature system on the industrial development, and gained the advantageous competitive position in world market. China, as a country with abundant cultural resources, has great chance to develop cultural industry. However, the development of cultural industry lags behind severely. The export status of cultural goods looks very cloudy and presents adverse balance of trade state. Compared with developed countries, Chinese competitiveness of cultural industry is on weak ground distinctly. This doesn't assort with the status that our country is an economic great power and old-line country.Recurring to relative theory about industrial international competitiveness and trade, this paper discusses how our country steps out and improves the competitiveness under the intense international competition. Firstly, this paper presents the characteristics of cultural industry in the world and the actuality of cultural industry in our country. By combining with other countries'import and export data about cultural goods, this paper aims at whole comparison and evaluation of the competitiveness of cultural industry in China and other countries, then comes to the conclusion that the international competitiveness of cultural industry of our country is weak. Secondly, choosing five industries—film industry, newspapers and periodicals industry, publication industry, recording and video industry and radio and television industry as principal industries, which have higher marketization degree comparatively and embody cultural industry is different from other industries. This paper employs revealed indexes, compares the international competitiveness of five industries respectively, and then gains the consistent conclusion with that of the whole cultural industry. The trade deficit of goods of the five industries is adverse. Their international competitiveness is deficient. Finally, aiming at the situation which the international competitiveness of cultural industry is deficient, this paper presents practical development thoughts to improve international competitiveness of our countries'cultural industry from several aspects.