The Problems And Countermeasures Of The Development Of The Culture Trade Of China

China has been one of the top three great powers of international trade in recent years, it has had great trade surplus for several years, but the culture trade of China now is of great trade deficit, it doesn't match the great power of international trade and long history of China. To make clear the actuality of the culture trade of China and its status in the international culture trade, explore the reasons of the weakness of the culture trade of China, and bring forward the countermeasures of developing the culture trade of China, this thesis has the following study: first, it introduces the background and the great meaning of developing the culture trade of China; then, it defines the conception and the characteristics of culture trade and bring forward corresponding trade theories for the theory basis; on the basis of this, the thesis studies the actuality of the international culture trade and the culture trade of China, then, connects the actuality with the theories, the thesis analyses why the culture trade of developed countries is powerful, and the factors restricting the development of the culture trade of China; to explain visually, the thesis analyses two cases:《Dae Jang Geum》and《King Kong》which are the most popular culture products from the developed countries in latest years, to show the international operation of the culture products of the developed countries intuitionisticly; on the basis of theory, actuality and cases, the thesis finally brings forward the countermeasures of developing the culture trade of China. The purpose of this thesis is to change the actuality of the culture trade of China, facilitate the development of it, and make China be a powerful country in culture trade in the world at an early date.