China Traditional Auspicious Patterns In The Application Of Logo Design

In the information overload, brand winning era, the logo as a symbol of informationtransmission, become the most influential and that our society can’t get rid of culturalphenomenon, in every corner of life is filled with all kinds of signs, store logo in variousproducts, daily necessities of life’s storefront signs, traffic signs, street, health, public signssuch as class, this information constantly pounding the line of sight of people.Mark has the strong function of visual communication, is a brand image of theendorsement, is widely used in all walks of life, to gain mass appeal. To set up the brandimage, not only need to sign to interpret the meaning of the brand, its itself should also has aunique meaning. This would require the logo must be combined with life, based on thisnational cultural characteristics, use of modern technology, to create unique logo. Mark is akind of culture, auspicious patterns is an exotic flower of traditional culture, no matter fromshape performance, an extension of the image or spiritual heritage and logo designrequirements, the traditional auspicious patterns and become the key to the development ofthe logo design.Flooding in homogeneous commodities today, mark as a scourge, for a limited time tocause people to a high degree of attention, must want to have their own unique personality, isChina’s traditional culture through thousands of years gradually formed in the process ofhistorical change, the most can represent Chinese characteristics, and design is derived byculture, and directly influenced by culture, logo design, from form, constant revision scrutinyto accurately convey the meaning, whether abstract form or representational formperformance, modeling simple or complex, both overall and partial exaggeration, and whetherthe performance of the common or individual character make public, more or less be infectedby the traditional culture, reflects the essence of the connotation of culture and design.Logo is only the size of heart, but he the contained content is very rich, it can not onlyreflect the brand name and operating characteristics, also can convey the enterprise themanagement idea, establishing good image of enterprises, is also the credibility and qualityassurance. Lu xun once said:"only national, is the world."[1], at the same time in the network of the rapid development of the world felt, knowledge sharing, technology sharing, logodesign only wearing national costumes can move forward in the impact of the world culture.