Chinese TV Documentary Market-oriented Studies

With the advent of the 21st century, China's television market has entered a new stage of development, however, the development of China's television documentary, but is lagging behind; the whole market is imperfect, immature state. Based on this status quo, from the theoretical definition of documentary and historical review of the development process to start, a comprehensive exposition of the current status of the development of television documentaries, and documentaries on China's practical problems existing in the market, as well as the status of my documentary analysis are as follows Conclusion: The China market is a documentary of the only way for the next stage of development. The establishment of market mechanism in China is a documentary film of China's new take-off and across the base and the key.Market-oriented documentary is a documentary of the road the only way to survival and development. In documentary production, distribution, consumption of the entire process, market behavior is an important part, it is a documentary to be an important basis for prosperity. The article focused on foreign television documentary of the successful operation of the market as a case study, analysis of their documentary is quite different from the domestic production of traditional concepts and marketing strategy, summed up some of the benefit of the development of China's successful experience in the documentary. At the same time, a documentary on the current market through the process of the main problems in the analysis of that awareness to establish a market-oriented and do a good job of marketing the work of documentary film market is the only way out of the woods and made a good market analysis, market segmentation audience, and enhance innovation and marketing capabilities, such as marketing solutions.