Research On Making Modality Of Documentary In The Market- Oriented Circumstances

Documentary film originates from film. Just like the literature and recording role of a photo album playing in society and era, documentary film has played an irreplaceable part in society because of its cognition and education function and historical and literature value. With the deepening of China's reform and opening-up, cultural industry system is also conducting bold and resolute reform to adapt to the increasingly fierce market competition.As an important branch of cultural industry, documentary film has to face the market inevitably in the tide of cultural system reform, and discard system protection which has existed for a long time of half century. In the new period of socialism, documentary film has to not only finish the historical mission of recording historical facts, publicity and education, but also face the market and the public to popularize and sell itself to seek survival and development. Under the background of new era of cultural system reform, its commodity quality as cultural product has been able to highlight: from financing to creation, from creation to operating and selling, cost withdrawing, and profiting and creating income, documentary film has to open the door of the market for itself. While accepting the proving of the market, it has to remodel the image and position of its own in the market.However, in the market environment of institution change and reform, documentary film deviates from the original purpose of cultural industry system reform, and doesn't step up the market way of optimum, good quality and quick development. On the contrary, various dilemma that the creation of documentary film has to face are: the limitation of fund and equipment, long-term creation cycle, irregular works quality, feckless later stage promotion, desolate or"Best Game No One Played"market, the disproportion of input and output and so on.In order to have a correct understanding of the dilemma that documentary film is confronted with in present era and provide effective resolution, from the very beginning of documentary film in 20th century, taking the documentary revolution generated from development and advanced technology as clue, the social function and art value of documentary film as dimension, the author has classified and collected the development changes in the past century of documentary film, analyzed its survival environment and status in different social backgrounds, and tried to find a proper way for the development of Chinese documentary films from law of social development and law of creation and development of documentary film; at the same time, in order to better grasp the social function and art value of documentary film from ontology, the author has also conducted comparative research between Chinese documentary film and international one, and conducted survey of the ontological position of Chinese documentary film. In the end, combined with China's political and economic system reform and cultural industry system reform in the new era, the author has made suggestions for the ontological creation and operation and prospected the development of documentary film.