Xunhua Company——Strategy Thinking In Predicament

The article is an applied thesis. It includes case chapter and case analysis chapter. In the case chapter, the development's situation and the issues of Xunhua Company are narrated. Paging industry situation and focus are also introduced thoroughly in the same chapter. It hopes that the details of environment materials can provide reader to make the thinking of the strategic decision. In the analysis chapter, starting at the point of materials of the case and combining with realities, the theories and tools of product character, life-cycle, industry attractiveness, competitive profile, external factor, internal factor and SWOT analysis are utilized to make the strategic decision for the company.