Marketing Strategies Research Of Yantai Zhongya Pharmaceutical Company

The pharmaceutical industry is an important and special area in national economy, in which the people's health, social stability and economic development are involved. It's universally accepted that this industry is one of the most prosperous fields in competitive business. It's featured with high technology, high investment, high benefit, high risk and internationalization. The profit ratio is also very high in this field. But as those pharmaceutical enterprises hi China are repeatedly erected at a low technology level and the sort of product trends to severe sameness, pharmaceutical enterprises in China has been put into a malignant competition. Although the country has formulated a series of macro-controlling measures, to make pharmaceutical enterprises standard and to bring brilliance to this industry still need pharmaceutical enterprises' constant innovation, management upgrading and fairy competition.The thesis adopted actual sample research method, and combined marketing management theory with enterprise's operation. It got firsthand information through a great deal of investigation and research, made omni-direction analysis and study on the Yantai Zhongya Pharmaceutical Company(YTX found the key factor which caused the former depression. It goes from the current situation and future development trend, combining the situation and market character of this industry in the world, with the writer's long time and deep analysis upon those successful foreign enterprises in China. The paper puts forwards the strategy of promotion, product improvement, brand establishment hi marketing area, hi the respect of marketing channel and promotion, the paper described concept of credit management, customermanagement and the way of occupying final market. Moreover, marketing strategy and implementing suggestion are also discussed with the purpose of get enterprise's self-development and ability to face challenge from competitors.At the final part of the paper, implementing suggestions are proposed on agent management, enhancing the use of the sale expenditure, approving and control, improving the management of return product carry out elimination system for sales team, and research and development for medicine. It will give some reference for Yantai Zhongya Pharmaceutical Company.