The Development Strategy Research Of Zibo Thermoelectricity Enterprise Inc.

Theoretical study of strategy management and strategies both at home and abroad, and its application status are described. On the one hand, the ZiBo thermoelectricity enterprise macro-environment and the specific industry environment are analyst with the PEST method and Porter's five-forces model. On the other hand, conditions of the enterprise internal assessment and the management status are analyst. On the basis of the above analyses, the enterprise's strategy-formulation was discussed by SWOT matrix.Strategy target of the enterprise is proposed through the study of the enterprise related technology, market development trend and main capability cultivation. The emphasis of the study is laid on enterprise general development strategy and the specific tactics of its main business. And make the suggestion for the continued development of the company.The theses are divided into six sections, these are1 section Introduce2 section The external assessment analyzing of the enterprise3 section The internal assessment analyzing of the enterprise4 section Management strategy selecting of analyzing of the enterprise5 section Implement of management6 section Conclusion...