Chengdu Telecommunication Limited Liability Company Strategic Planning Studies

As a branch of management, strategic management is a newly arisen course. It keeps an organization's development remain fleetly, healthily when it locates numerous and complicated environment through establishing strategy to maintain its competition advantage. It further expands the contents of management research.Under the background that market is more normal, the competition is more vigorously, the decision is more complicated gradually, the business enterprises start facing strategic management the profession with the widespread concern and applying to the management practice for one's own development and positive reply the market's demand along with the Chinese success of joining the WTO. Especially in recent 2 years, more and more large and medium-sized, even the small-scaled business enterprises all gradually know the obvious function of strategic management in the development. Therefore, it is an important and urgent lesson in management research realm now that how to apply the theories, method, technique of strategic management.This thesis is regarding ChengDu Telecommunication Correspondence Information Engineering Co.ltd as the research object, adopts the dissection's method, dissects the business enterprises from the strategy investigation, collecting the sorting, analyzing the result, and applying it to establishing the developing strategy of the business enterprise, brings up the item's speculation of the strategic program and reorganization of the author's, and explains the principle and the basic procedure that the business enterprises should follow when proceeding strategic program, and diligently invests the general path using strategic management to practice regarding this as an example.The full thesis follows the theory of strategic management, detailsthe whole process of strategic management from collecting materials to bring up tentative plan and configuring solution. The thesis manages theories to basic frame with the strategy. It is divided into 6 chapters totally. From the contents, it generalizes environment investigation, inner investigation, the research of inside and the exterior incorporative, strategy program and strategy kit reject.In chapter 1 the author introduces some backgrounds for the research objects of this thesis. Chapter 2 bring upping the basic problem of item company facing, making sure the method, elucidating the contents and method of collecting data according to the principle of strategic program.Chapter 3 and 4 introducing the information of the exterior and the environment, gathering, sorting, analyzing and evaluating. In Chapter 5 author brings up the strategy of the future company, programming new business in the future, making sure the programming of new development strategy and the direction of reorganizing of company by the amalgamative analysis.In chapter 6, guaranteeing that new strategy can into practice smoothly and correctly, author bring up the kit project.It is true because of this text is the one hand data deriving from the author's item as an representative director .The thesis depending on that it is the analytic article of an actual case by author's studying. Its operational and actual characteristics are outstanding. It is a complete practice of strategy programming theories. The thesis investigates the business enterprise facing great change around its exterior environment how to acquire better existent and developmental space through practicing strategic management, also provides some similar lessons for business enterprise oneself.