Guangzhou M.C.Packaging Co.,Ltd.

This thesis includes two sections: section one-case main body and section two-case analysis.Case section introduces Guangzhou M.C. Packaging LTD, provides a lot of detail information of industrial competition circumstances, and describes the company-specific strategy making problems which M.C. corporation is confronting.Case analysis part analyzes the industry and competition of the domestic easy-open Can industry and the reason of M.C. Corporation's business trouble. In fierce competition industry conditions, high debt-to-asset ration means high degree of risk, diversification strategy is not positive connection with risk-avoiding, In the meantime, the writer evaluates the resource and competitiveness of M.C. corporation by means of SWOT analysis, strategic cost analysis and competitive capabilities analysis. The conclusion is that the Chinese shareholders should not receive the share of foreign shareholders and should take liquidation strategy. In the end, the writer puts forward concrete schemes of strategy implementation.