The Research On Development Strategy Of Car Components Enterprises In Our Country

Enterprise strategy is increasingly emphasized in our country enterprises. The management's experience of enterprises has proved that Enterprise strategy has direct relations with long-term development and exploits of enterprise. With the establishment and development of Chinese socialist marketing systems, china entry to WTO, Chinese automobile industry will face unprecedented challenge and opportunity when taking part in circulation of international competition, The enterprise of automobile components will face more competitive situation. This article, with the help of Michael bott's theory on competition strategy, overall analyzes the automobile industry and structure of automobile components, finds out the way to cope with the competition, taking Wuhan Dongfeng-citroen car components Ltd company as an example, research the advantage and disadvantage, opportunity and difficulty based on environmental analysis, defines the position of the company in competitive car components industry, point out the company basic strategy: "cost amass strategy", under the guide of this strategy, point out anther concrete development strategy "two high, one low" i.e.: high quality, fine name brand strategy, high technical products, low cost rolling expansion strategy. Industry structure, quicken "two developments: i.e.: development of car components and logistics, two direction forwards: i.e.: more join in supply and value chain, division of labour...