A Study Of Strategic Management About Fujian Xunxing Group Corporation

In the early days of china' s opening, goods in domestic market is very shortage. Plant only needed to produce goods as much as possible and could make great profit. A lot of privately run corporations grew rapidly in the period. But now, the market has changed, the supply of most of goods are more than the demand, competition become intense. China has joined to the WTO, corporations face competitors from home and oversea. The changing circumstance threatens corporation' s survival and developing. How to adapt to the circumstance and develop are important for every corporation. This paper is a study of strategic management about Fujian Xunxing group corporation. It includes four chapters as follow:The first chapter has a brief introduction of Xunxing corporation, including general situation, developing history, the problems it faces, and the importance of strategic management. The second chapter analyzes external environment, including macro economy analysis, industrial structure analysis and developing trend. The third chapter focuses on internal resources assessment, it consists of human resource, financial situation, R&D, marketing, agd etc. In the basis of former analysis, the last chapter focuses on the developing strategy of Xunxing corporation and some chief functional strategies.