The Research Of Technological Development Strategy Of SHIDA Corporaton

With the entry of our country into WTO(World Trade Organization) and the course of economic globalization quickening, the competition will be more fiery. It is emergency that the enterprises improve their competion ability and promote their sustainable development through technological development strategy. Based on the previous researches realated to the technological development strategy, the author advances the relation between technological development strategy and competitive advantage, sustainable development, and widens the definition of technological development strategy. The paper mainly associates with the development process of the SHIDA corporation, uses the theory of the technological development strategy, and expounds how to select the strategy according to the result of surrounding analysis, and how to carry out, evaluate and control the strategy basing on the the types of strategy selected. the author also analyses and researches the success and failure of SHIDA corporation in detail, on the basis of this, the author makeup the new visual angle of technological development strategy for SHIDA corporation.